[slideshare id=29739714&doc=nettalksslides-140106132031-phpapp01] I am leading a #Nettalks Webinar on "Leveraging Social Media to Engagement and Inspire Alumni Networks" at 2 PM EST today. On Monday, I shared a post about some network and strategy concepts. In this post, I'm sharing my slides, resources, and practical engagement tips with a higher purpose. That purpose, of course, is to build a life-long relationship with alumni of your nonprofit's program or school so that they are … [Read more...]
Leveraging Social Media to Engage and Inspire Your Alumni Network
I'm honored to be part of the Schusterman Philanthropic Network and Jim Joseph Foundation for #NetTalks, a free, five-part webinar series for Jewish professionals who want to tap into the power and potential of alumni networks. The NetTalks series, which includes five sessions, is intended to spark a meaningful conversation around alumni engagement and supporting a broader community practice of effective alumni networks. I will be presenting a free webinar on January 8 at 2 PM EST. … [Read more...]
The Photo that Was Worth 25,000 Shares
Note from Beth: Earlier this month, I posted shared an article mentioning a warning from Facebook to Page Admins: Your organic reach will decline. I asked fans if they thought paid reach will become a standard part of their strategy. The post prompted lots of comments and complaints, especially from smaller nonprofits without the resources to purchase ads on Facebook. Shaun Dakin shared this petition from change.org asking Facebook to set up an advertising grant program. John Haydon … [Read more...]
If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Digital Strategy
Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. One of the fun exercises I facilitated is a “Fishbowl” where a small group of participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition. The best ever resource and template for an editorial calendar comes from my … [Read more...]
The Impact of Connectivity in the Future: Everything Is Connected, Cows will Tweet
I just spent two amazing days at the Social Innovation Summit 2013, a cross disciplinary crowd of people who work on social good in the areas of technology, investment, philanthropy, international development, and business. The sessions shared solutions about partnerships and programs that are disrupting the social good sector. I have been going for the past few years and every time I leave with lots of inspiration and learning. One of the plenary sessions, the "Connected World," … [Read more...]
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