Note from Beth: In preparation for my book launch,   I hired Rad Campaign to do a redesign of my blog.    Aside from changing the color scheme to match the new book cover,  I was ready to invest in "going mobile."    After watching the percentage of mobile and tablet readers grow from 5% in 2010 to 17% in 2012 and receiving more than a few emails from loyal readers telling me that my blog was practically unreadable on their mobile device, I was ready to take the plunge into a mobile strategy.   … [Read more...]

I was in NYC over the weekend and Monday to attend and speak at the Mashable Social Good Summit,   a three-day conference featuring discussions and presentations with global social activists, organizations, and new media experts.  Held during UN Week and Clinton Global Initiative,  the speakers and agenda was diverse, interesting, and inspiring. The event was designed for the Mashable audience, a younger and social media savvy group that has the hunger and capacity to consumer a lot of content … [Read more...]

Note From Beth: Here's some quick tips on using Facebook Ads.  The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn's point number for suggests.   If after reading these tips, you want to want some more case studies and indepth resources, please see this post:  "How A Small Nonprofit Used Facebook Ads Effectively" Six Things Nonprofits Should Know About Facebook Ads - guest post by Taryn Degnan If you … [Read more...]

Do you read Beth's Blog in an RSS Reader?   As part of my blog redesign,  I've moved my RSS Feed to:  https://bethkanter.org/feed and changed my RSS host.    You're still getting my content because I haven't shut down my old account which I will do next month.     So, take this opportunity to click on https://bethkanter.org/feed so you'll always have my feed no matter where I host it! Email subscribers:  You're lucky!  You don't need to do a thing!   … [Read more...]