It is a nonprofits dream - to have its advocacy campaign messaging go viral on Facebook or social media channels.   And that's just what happened to the HSUS  Farm Animal Protection campaign,  an effort to call attention to and reduce the suffering of farm animals raised for eggs, meat, pork, and milk.     The above photo and statement was posted on Friday and within 48 hours was shared over 21,000 times, 18,000 likes, and thousands of comments. Here's an analysis of what and why it happened … [Read more...]

HULK BROKE LADDER OF ENGAGEMENT. HULK TOO HEAVY. @kanter @NTENorg — NONPROFIT HULK (@NONPROFITHULK) July 20, 2012 That's the tweet that showed up in my Twitter stream last week and yes, it caught my attention.  Hulk (fill in the blank) Twitter accounts are popping up all over Twitter, the latest Twitter meme.   There's Feminist Hulk, Buddhist Hulk, and many more.   They Tweet in ALL CAPS, spewing HULK wisdom of their particular field.  The HULK meme has many variations and spotted easily on … [Read more...]

A few weeks ago, I had the opportunity have lunch with Libby Leffler who works on strategic partnerships at Facebook with nonprofits.   If you work in nonprofits and social media, you are likely to be seeing a lot of more of Libby as she will is doing a lot more speaking about Facebook and Nonprofits.   This morning, I attended a meetup for San Francisco Bay Area nonprofits that Libby and her team hosted at Facebook Headquarters in Menlo Park and next week she will be on the speaker line for the … [Read more...]

The Unanticipated Benefits of Content Curation   View more presentations from Beth Kanter Yesterday, I did a free NTEN Webinar called "The Unanticipated Benefits of Content Curation: Reducing Information Overload" based on my feature article in the NTEN Change Journal in June with the same title.    (You can register and download the issue here for free and listen to the webinar recording here)  The main idea is that good curation skills can build staff expertise and avoid the pain of … [Read more...]

I was honored to write a feature article in the recent issue of the NTEN journal called "The Unanticipated Benefits of Content Curation: Reducing Information Overload."   I'll be doing a FREE webinar on Thursday, July 12 at 11 am PST to walk you through the idea and practices described in the area.  You can register for the webinar here. I'll cover the basics of content curation - what it is, why is it important for nonprofits, and how to use curation as part of your content strategy.    I'll … [Read more...]