Post consistent content that your audience loves and your social media will be successful. Is it that simple? Yes and no. Using best practices and tips based on research can help you improve. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. And the latter is not about gathering data - it is about making sense of it and using it to continually improve. One technique I use to get insights from my … [Read more...]
Using Facebook Groups for Deeper Engagement with Audience or Your Peers
Note from Beth: Facebook Groups can be used to help build communities and for deeper engagement and learning with your audience or peers. I've been using Facebook groups to projects that are focused on peer learning and I have set up groups of colleagues to provide just in time support. Facebook Groups can also help nonprofits build community or be used to support and rally champions for your cause. Earlier this week, NTEN hosted a chat on the topic and the unedited transcript is here … [Read more...]
Using Pinterest To Raise Awareness About Violence Against Women and Girls in Nigeria
Happy Fourth of July! I was going to write something patriotic about social media, but I got an email from Mari Tikkanen with story about her recent experience working with maternal/reproductive health organizations and human rights NGOs in Nigeria for the MacArthur Foundation. Mari mentioned in an email was that one of the women in this workshop was a lawyer, who heads up WRAPA (Women's Rights and Protection Alternative) and LACVAW, a coalition of 70 orgs working on rights issues (see … [Read more...]
Balance the Spontaneous and Strategic of Social Media: Newsjacking and Obamacare
As part of my work at the Packard Foundation this year, I'm honored to be working on a project called "Friending the Finishline," a group of children's health advocates who are working together on a peer learning exchange to discover how to best use Facebook and other social networking tools to advance their work in children’s health. One area of challenge: balancing strategic communications with spontaneity of social media. The spontaneous part is all the organic stuff, … [Read more...]
TechCamp: Empowering Women Through Technology
Note from Beth: With all the travel I've been doing, I was hoping that I could sync my schedule with attending TechCamp, a program under Secretary Clinton’s Civil Society (CS) 2.0 initiative – an effort to galvanize the technology community to assist civil society organizations (CSOs) across the globe by providing capabilities, resources and assistance to harness the latest information and communications technology (ICT) advances to build their digital capacity. Unfortunately, that was not … [Read more...]
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