My colleagues Chad Norman and Melanie Mathos (who have day jobs at Blackbaud) have published a new social media how-to book, 101 Social Media Tactics for Nonprofits: A Field Guide. The book is a collection of time saving tips for using social media organized into the following categories: set up, communicate, engage, fundraise, and measure. The book is based on their wildly successful presentation and deck, "50 Social Media Tactics" at the BlackBaud Conference in 2009. I was honored to … [Read more...]
How To Create A Terrific Facebook Cover Image If You Don't Have Resources To Hire A Designer
Note From Beth: Nonprofits are beginning to unveil their new timeline designs (I've been post examples on my Facebook Page and curating them in pinterest) In the Friending the Finish Line peer learning group I've been working with, participants are sharing their creativity, including this cover design from Utah Children created by staff person Barbara Munoz. Other nonprofits are busy creating mock ups of the new timeline cover image for senior management. And, you need to think about … [Read more...]
How A Small Nonprofit Effectively Used Facebook Ads
Placing ads on Facebook provides a targeted advertising strategy because Facebook knows the demographics and interests of its millions of users. If you want to get up to speed quickly about the ins and outs of using Facebook ads, Andrea Vahl, co-author of Facebook Marketing for Dummies, has written this terrific free e-book guide for Hubspot. The guide provides an easy to understand introduce to how the ads work, how to set up tests (which is critical to success no matter how small your … [Read more...]
Tips and Cheat Sheets To Help Your Nonprofit Plan and Implement FB Brand Page Changes
Facebook made it official today on the Today Show no less. The long anticipated changes to Facebook brand pages - switching to the timeline format - is now available to all brand pages. But Facebook hasn't played god with us and flipped the switch - they're actually giving us a month to absorb the change - and create a plan, design, and test it. If you are an administrator for your organization's Facebook page, you no doubt noticed the alert that invited you preview your page, take a tour, … [Read more...]
Facebook Brand Pages: How To Be Ready
Two weeks ago, social media blogs were buzzing with the news that Facebook would unveil the long anticipated new format for Facebook brand pages that would include the timeline and cover image. Mari Smith, in this informative post, gave us a sneak peek at what it might look like for a big brand like Coke. According to Mari, there have been rumors that the new format will be shared at the Facebook Marketing Conference on February 29th in NYC. Tomorrow's event is invite only, but it will … [Read more...]
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