Compelling content (and a good measurement process) is the heart and soul of a successful integrated strategy. But, for many nonprofits, creating a consistent stream of high quality content isn't easy. This excellent infographic, "22 Ways to Create Compelling Content When You Don't Have A Clue" and accompanying post is a lifesaver for people like me who are "content creation impaired." Occasionally, like today, I find myself stuck or lack inspiration for what to blog about or … [Read more...]
How To Use Facebook Metrics To Give Your Audience the Content They Want Most
This post covers some simple techniques to give your fans the content they want most and inspire more engagement. Many times we're on the hunt for the tips of what to do and when we find them, we just implement them. But how do you know if those tips are producing results? To get more impact, you need to do some measurement to help you continuously improve and get more ideas about what to try next. This posts offers some tips on how to use measurement to share content on Facebook … [Read more...]
What are News Discovery Tools? Why Use Them?
Last month, I had the pleasure of doing a session on Content Curation called "What Can Nonprofits Learn from the Best Content Curator on the Planet: Robin Good?" Robin joined me on Skype all the way from Rome. One of the points he made during our planning call is that in order to curate, you need two sets of tools - news discovery and curation tools. News discovery tools select and aggregate content based on keyword searches, but give a higher signal to noise ratio than general … [Read more...]
What does monitoring your brand on social media channels really mean?
"Listening" or tracking what people are saying about your brand or issue has always been hailed at the first most important step in building your social media or network strategy. Listening is the process tracking brand mentions or related key words and transforming a “river of noise” into insights that allow you to make decisions. Listening can help your organization craft messages/content, keep your finger on how your network thinks about your issue or brand, help with curation of … [Read more...]
Komen Kan Kiss My Mammagram, PinActivism, and Newsjacking for a Cause
On Tuesday, the Susan G. Komen Foundation, a leading breast cancer charity, pulled hundreds of thousands of dollars in breast cancer screening funds from Planned Parenthood. Each year millions of women are screened for breast cancer at Planned Parenthood, and Susan G. Komen's funding pays for about 170,000 of those screenings. These services are particularly important for women from under-served communities. The AP reported that Komen for the Cure has decided to halt grants to Planned … [Read more...]
- « Previous Page
- 1
- …
- 27
- 28
- 29
- 30
- 31
- …
- 46
- Next Page »
