Last week, Facebook rolled out the Facebook Timeline to all users. While the timeline has the potential to embarrass some users who might have inappropriate photos buried along their timeline, the cover image might be an opportunity for nonprofits to engage their champions to help spread the word about the organization. The Ocean Conservancy has done just that! They are offering "wall paper" and "covers" with wonderful photos of the ocean and ocean life to supporters to install on their … [Read more...]
Getting Insight from Facebook Insight Requires Sense Making Skills
If you want extract value from your social media strategy, you need to use measurement. That means setting measurable goals, collecting the right data, making sense of it, and transforming it into actionable decisions. Sense-making is an essential workplace skill along with several others. Robin Good curated this article about research on future workplace skills. (Found it via Curata's collection). The skills are: Sense-making: ability to determine the deeper meaning or significance … [Read more...]
Putting Your Twitter Followers on the Map, Literally
TweepsMap is an interesting Twitter app that will put your followers on a map of the world, literally. It analyzes the percentage of total followers from countries, states, and cities. (here's more about how it works) While you can check out the profiles of your followers and find out where they're from (if they filled out the location information), you can't really get a snapshot. When I analyzed my followers, I discovered that 60% were from outside the US (compared to 70% on … [Read more...]
Boost Your Voice with LightBox Collaborative’s 2012 Editorial Calendar
Note from Beth: Back in 2009, the first week I started as Visiting Scholar at the David and Lucile Packard Foundation, I had the pleasure of meeting Holly Minch, Founder of LightBox Collaborative, who is an expert at helping nonprofits and philanthropies unlock the potential of strategic communications for social change. I had the opportunity to design a workshop with her called "Aligning Social Media with Strategic Communications" over two years ago for a small group of people from … [Read more...]
The Internet Domain .NGO Should Serve Best Interests of Nonprofits Worldwide: Sign An Online Letter of Support
Note from Beth: Within a year new generic Top Level Domains (gTLDs) will be launched worldwide, joining the likes of .ORG, .COM, and .NET. Among the proposed new gTLDs is .NGO. .NGO will be the exclusive domain for local and global non-governmental organizations looking to advance their missions or to inspire their communities. PIR is the non-profit organization managing .ORG – the domain that has served the non-profit community for more than 25 years – making it the natural choice for managing … [Read more...]
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