Facebook Changes: A Complete Guide - by Mari Smith View more presentations from Mari Smith Last Friday, social media guru Mari Smith offered a free webinar that took a deep dive through the Facebook changes, and how they work for both individuals and brands. You can download the slides here and listen to the recording here. The webinar was 90 minutes and she took us through step-by-step about how the new features work. At times it was confusing, complicated, and … [Read more...]
Facebook Changes for Organization Pages: Focus On Results
The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. So are people like me who do coaching and training on how to use Facebook effectively. It makes no sense to freak out. When I create training, I always take a "principles" approach. While the specific tactics … [Read more...]
The Tension Between Publicness and Privacy
Last month, Facebook launched a major overhaul in the privacy settings. The changes, more than a dozen in all, were in two key areas: privacy changes to user profiles and changes to how users share content. Now with the changes to the timeline, actions, and open graph announced on Thursday, I've been hearing a lot of concerns, fears, and reports from nonprofit folks that their audiences are upset. The news ticker on the upper right that is streaming all your friends updates in real time. … [Read more...]
Measuring Your Crowdsourcing Efforts by Aliza Sherman
Note from Beth: My colleague, Aliza Sherman, has written a book, The Complete Idiot's Guide to Crowdsourcing and you drop everything and buy it now. We've been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman If you are considering incorporating crowdsourcing principles or processes into your workflow, you should also thinking about how you’ll measure the results of your … [Read more...]
What's the Secret to Social Media Success? Cute Animal Theory
What will it take to get the climate some attention? Cute Dog Photos! That's Sam, grist.org's office puppy. We know that people would much rather look at pictures of cute dogs than think about downers like climate change. So, grist-.org is using Sam to call attention to the environment and harness puppy power on behalf of the climate. They're inviting folks to submit their own cute dog photos grist.org has discovered what social media folks who work for zoos, aquariums, and animal welfare … [Read more...]
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