Hubspot points to a recent study from Bit.ly about the shelf life or how long a link stays alive before people stop engaging with it.     It offers an estimate as follows: 2.8 hours on Twitter 3.2 hours on Facebook According to the post, it  suggests that what's most important for content shelf life is the quality of the content shared, not where it is shared. I added this link to my nonprofit content curation list and discovered some conversation from other curators, including this one from … [Read more...]

Joe Waters, who writes the Selfish Giving Blog, has published a book, Cause Marketing for Dummies and was kind enough to send me a copy.  I have not finished reading the whole book cover to cover, word for word but I did have a chance to read a couple of chapters. Cause Marketing is a partnership between a nonprofit and for-profit for mutual benefit.    The book gives a nonprofit or business everything they need to know to get started, create and implement a plan.  There is also a detailed … [Read more...]

Yesterday on Google +,  John Haydon made a provocative  statement:   "It's a big mistake to say that nonprofits should wait on Google +" Like my colleague, Geoff Livingston, I disagree with that statement or hoping on bandwagons.   I said as much in a recent Chronicle of Philanthropy Podcast with Alison Fine. I think nonprofits should wait or rather don't jump in deeply with a heavy time investment quite yet.  Take an ROI approach to the amount of time that is being spent, especially if you … [Read more...]

Earlier this week, I wrote a post called "Content Curation Is Listening and Engaging" about the art and science of curating information.   It is process o f organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked with your network.      In the post I referenced a video interview with Robert Scoble by Howard Rheingold that Mari Smith highlighted in a google + post.  I've been reflecting on Scoble's observation that … [Read more...]

Last week, I helped launch a peer exchange Webinar for  Packard Foundation for Children’s Health Insurance grantees with Spitfire Communications (creators of the SMART chart).  The focus is how to effectively integrate social media channels and measure and learn.   Two grantees that work on Children's Healthcare  at the national level and have experience using social media as part of an integrated campaign were co-presenters.   Kristin Rowe-Finkbeiner co-founder of Momsrising and Bruce … [Read more...]