I've been working on a peer learning project with arts organizations called "Leveraging Social Media" based on the social media lab. There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. Using SMART objectives for nonprofit communications strategies is not new idea. Spitfire's useful SMART chart … [Read more...]
Privacy and Security on Social Networks
A colleague recently shared this video that pokes fun of the "always on, gotta share everything on social networks" lifestyle for many people here in America. It is a serious issue for professionals here in the US, especially if they work in education or youth service nonprofits. In many places in the world, sharing everything online can be a life and death matter particularly for activists working in certain countries. For the curriculum we're developing for the E-Mediat project, a … [Read more...]
Book: A Great How-To On Creating Social Content
I picked up a copy of Content Rules by Ann Handley and CC Chapman and could not put it down. The books shares the secrets to creating good content on social channels that engages your audiences. They offer principles, how-to steps and tips, and case studies. My favorite chapter is "Reimagine: Don't Recycle: Anatomy of Content Circle of Life." Using a plant life cycle as a metaphor, they offer a framework for how to think about content that is life-giving, but also more efficient to … [Read more...]
Facebook Custom Landing Tabs + Measurement = Best Practice
Facebook Custom Landing Tabs + Measurement = Best Practice Why: Custom Landing Tabs The default welcome page for your Facebook Page is your wall. There is a more inviting welcome mat. Facebook landing pages give people reasons to like your page. Debra Askanese pointed to a study that shows Facebook pages with custom landing pages have a higher conversion rate than those without landing pages. Principles An effective custom landing page should support your SMART objective, show … [Read more...]
Show Your Mama Some Love
Show some love in the next fews at To Mama With Love, a creative social fundraiser that leverages the emotional connection we feel with our own mothers or our own pride of being a mom. Epic Change is inviting everyone to participate in an online collaborative art project to honor moms around the Globe. I created a heartspace using a photo of my mom and are dancing. She always encouraged me to participate in the arts. Growing up, I took ballet lessons, played flute, attended concerts, … [Read more...]
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