Note from Beth: Many nonprofit social media managers are also serve as online community managers, supporting communities of their nonprofit's fans and supporters on social media channels. Sometimes, they do encounter people online that are less than polite and cross the line over to online harassment. Here's some simple ways to handle these uncomfortable situations. Keeping your Nonprofit Safe and Happy Online: Dealing with Harassment guest post by Hannah Donald It’s pretty well … [Read more...]
Four Reasons Nonprofit Should Consider the Authentic Storytelling Method
Four Reasons Nonprofit Should Consider the Authentic Storytelling Method Guest Post by Lewis Haidt For many nonprofits, taking the “right” photograph or creating the “perfect” video to represent an organization’s mission and work can be an intimidating prospect. This fear-factor can be even greater for a nonprofit creating its first video. This is why TechSoup has run a storytelling campaign for the last seven years. We believe that all nonprofits should have the capacity to create quality … [Read more...]
Two Examples of Nonprofit Social Media That Will Make You Smile (and learn a best practice or two)
Recently, my social media feeds have been anxiety producing, if not downright depressing. The parade of bad news: gun violence, hurricanes, earthquakes, nuclear war, fake news, and more. Unfortunately, if you work in digital strategy and social media, monitoring social is a daily task and as a result a bad mood has become an occupational hazard. What to do? Quit Facebook or other social media? Um, no (go back and read the link and conversation to find out why.) You could go on a new diet and … [Read more...]
Is Influencer Marketing Part of Your Nonprofit's Social Media Strategy?
It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom, influencer marketing is one of those trends. In a recent survey, 11% of marketers plan to focus on it in 2018. Before social media, “Influencer Marketing,” was a matter of finding a celebrity who had an affinity for your organization’s brand or programs and the goal was to get them to … [Read more...]
Empowering Young Children through Philanthropy
Note from Beth: One of the things that I enjoyed most about IFCAsia was the networking opportunities to connect with other people in the region who share interests. One of them was Vincent Law who is doing interesting work with teaching young children about giving and philanthropy. When he told me the name of his program, I got excited because I had done a lot of research and writing about "PhilanthroKids" and he mentioned he was inspired in part by that post. He has taken the idea and … [Read more...]
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