I'll never forget the advice that my colleague, Ettore Rossetti Director, Internet Marketing from Save the Children, offered during a panel I moderated at the NTC in 2011 on free agent fundraising He said suggested going out and trying to raise money for your organization through a social network as an individual and learn how easy or hard it is -- and fix those things are getting in the way of building a great relationship with donors and letting them fundraise on your organization's … [Read more...]
#GivingTuesday: Why I Am Participating in the National Day of Giving on November 27, 2012
Giving Tuesday hopes to spark a movement of people and organizations who want to celebrate giving and encourage more and smarter giving during the holiday season. The intent is to create an annual national day of giving on the Tuesday after Thanksgiving or this year on November 27, 2012. The campaign will encourage philanthropic activities that support nonprofit organizations. The idea is to harnesses the collective power of the social good sector ecosystem which includes charities, … [Read more...]
The Triple Bottom Line in India: Software, Quality Education, and Early Learning
After I finished teaching an intensive Networked NGO workshop for Packard family planning grantees in Delhi, I headed to Bangalore to visit my friend and colleague, Rufina Fernandes where I conducted a social media workshop for staff and teachers and got see a start up education company and its CSR program, close up. I met Rufina in 2008 in Australia when I keynoted the Connecting Up Conference and taught social media workshops for NGOs. At the time, Rufina was the CEO of Nasscom Foundation … [Read more...]
Data Nerd Alert: Donors Who Give Through Multiple Channels Give the Most
Guest Post By Dennis McCarthy We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. Convio, along with CAREUSA, recently completed Insights into Integrated Marketing Constituent Behavior to further the thinking and dialog around integrated marketing With the study’s findings, we can now more confidently say that nonprofits … [Read more...]
Find the Charlie's, Justine’s, and Edna’s in your network
I was honored to moderate a panel at Innogive Conference on the intersection of social and mobile strategy. I got to hear Scott Dunlap who is VP, Emerging Opportunities/New Ventures at PayPal deliver a great talk that offers some persona for different actors in your nonprofits network and how they influence, activate, or raise awareness for your cause through social channels. The slides are here. His points were: Each person does a little, the community does a lot “Does” is any action – … [Read more...]
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