On April 25, 2013, the Robert Wood Johnson Foundation (RWJF) will host a national convening of leaders from 11 foundations, as well as experts in evaluation, social media, and communications to develop measures for evaluating the impact of social media on foundation outcomes. There's also a Twitter chat on April 18th at 3 pm EST if you want to talk about social media measurement. I have been invited to participate and help frame the day with a brief presentation about the state of nonprofit … [Read more...]
Top 10 Spreadsheet Secrets From A Nonprofit Data Nerd
Note from Beth: I made a personal goal for myself to get past my dislike of spreadsheets and become more fluent. First I had to "Stop Fearing the Spreadsheet" and then started to interview nonprofit data nerds about their Excel secrets. Why get good at Excel? Even if you are using a paid tool measure your results, knowing how to use a spreadsheet well will be invaluable to your measurement program. While writing the "Measuring the Networked Nonprofit," and now teaching workshops on … [Read more...]
Attention Nonprofit #datanerds: 3 Research Studies and 3 Cool (FREE) Data Tools
March is not only great for basketball, but is also good for nonprofit research studies about digital strategies and launches of new data tools. So if you like looking at and thinking about data and love to get your hands dirty with a data jujitsu, here's a couple of goodies for you. RESEARCH STUDIES 2013 eNonprofit Benchmarks Study Key Finding: Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached through social … [Read more...]
Treat Your Social Media Measurement Like A 6th Grader's Science Fair Project!
Note from Beth: Both my kids have worked on projects for their school's science fair. They follow the scientific method which includes coming up with hypothesis question, collecting data, analyzing results, and getting insight to their questions. My daughter's project involved testing different potting soils to see one was better for seed germination. As I was helping her translate the data in excel spreadsheet into a line graph, I realized that the project was essentially an a/b test. As … [Read more...]
Social Media Is About Engagement With A Purpose and How To Measure It
A few days ago, my colleague Suzanne Walsh, shared a tweet with me that pointed to a blog post titled, "Social Media Is Not About Engagement?" from Bundlepost (a social media productivity tool). I recently heard this same idea from colleague Carie Lewis during our Measurement Workshop at SXSW. But KD Paine has been saying this for years, and illustrating the ladder of engagement in terms of relationships using the slide above. Put another way, “The world's greatest love letter is … [Read more...]
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