Visual content is an essential social media best practice.  Infographics are now a standard part of nonprofits' marketing tool kits. Infographics can be used in different and creative ways and some obvious ones such as marketing messaging, educating about a social issue, to celebrate a successful campaign,  to report to stakeholders on key performance metrics, an  annual report, and even a marriage proposal! Whether you are working with a graphic designer or doing it yourself, the first step is … [Read more...]

  Last week, I had the pleasure of doing a Brown Bag Lunch Book Talk for Measuring the Networked Nonprofit hosted by VolunteerMatch at their offices. After the session, I sat down with VolunteerMatch's President Greg Baldwin to learn more about how they use data, measurement, and learning to measure and improve impact. This is part of my preparation for a session we are doing at next month's Media Impact Forum, a day long session for funders, technologists, media makers and social … [Read more...]

[slideshare id=15468357&doc=rahul-infohub-pecha-kucha-121203102734-phpapp02] Earlier this week, I participated in a  meeting hosted by the Knight Foundation that brought together a small group of  amazing thinkers in Silicon Valley -- nonprofits, for-profits, activists, bloggers, and others interested in technology for civic engagement that builds connections between residents and our governments.    It's all related to its  TechForEngagement summit last year.  (Lucy Bernholz, who also … [Read more...]

As part of my work at the Packard Foundation,  I have the honor of working with a cluster of grantees working on children's healthcare coverage on a networked capacity building project called "Friending the Finish Line."    designed to help grantees institutionalize social media and networked nonprofit skills and strategies and integrate them into their broader strategy for communications on children’s health.  A networked capacity building project is where a cluster of grantees learn and … [Read more...]

Yesterday, KD Paine and I delivered an NTEN Webinar on measurement based on the ideas in our new book  "Measuring the Networked Nonprofit:  Using Data to Change the World."    We started off discussing the recently released report from NTEN/Idealware that found that nonprofits collect lots of data, but don't look at it.    One of the reasons cited in the report and also from participants on the webina:   "We don't have the skills to analyze, slice and dice, and make sense of our data - so we … [Read more...]