KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book, Measuring the Networked Nonprofit. Goodwill uses measurement and learning in its evolution into a networked nonprofit. One practice they have mastered well is the ability to use experiments (with measurement) to mature its practice. One of their newest experiments is a Twitter campaign, #150jobs. They launched it to align Goodwill with Labor Day, and to … [Read more...]
Is Instagram Useful for Nonprofit Marketing?
Instagram, the mobile photography app purchased by Facebook, has been getting a lot of attention lately. From critics saying it is killing photography to hype and hoopla from marketing pundits saying it is a must-have as part of your "visual marketing tool box." In Steve Rubel's Ad Age post, "The Revolution Won't Be Televised; It Will Be Instagrammed" points out some underlying trends that might make some of the hype less hype: Smartphone use has become pervasive, siting recent research … [Read more...]
I Love Charts
I have a couple of addictions. One of them is magic markers and pens. But I also love using those pens for visualization techniques and especially to sketch out charts and graphs. I did a deep dive on data visualization techniques while working on a chapter of my next book, Measuring the Networked Nonprofit, with co-author KD Paine. That's when I heard about the book, "I Love Charts." The book is based on the popular tumblr blog with the same name - I Love Charts. The blog has been … [Read more...]
One Simple Secret to Social Media Success: Post Consistent Content Your Audience Loves
Post consistent content that your audience loves and your social media will be successful. Is it that simple? Yes and no. Using best practices and tips based on research can help you improve. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. And the latter is not about gathering data - it is about making sense of it and using it to continually improve. One technique I use to get insights from my … [Read more...]
Webinar Notes: Social Media Measurement Standards: Progress and Roadmap
Flickr Photo by Joel Goodman Note From Beth: I've had the pleasure of working closely with KD Paine, the Goddess of Measurement, on my next book, "Measuring the Networked Nonprofit" which not talks about what to measure, but how nonprofits can do it. Last month, she was in Dublin at the annual gathering for measurement experts who are charting out the future of social media metrics standards. She published several reports on her blog: Five Steps You Can Take Now to Apply the New … [Read more...]
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