Infographics, if done well, can be a useful way to boil down key principles, ideas, or themes. They're gaining popularity everywhere, including the nonprofit sector. More and more nonprofits are starting to use them and it isn't difficult to find lots of examples and curate them. KD Paine, my co-author of the Measuring the Networked Nonprofit (due out in later in 2012), pointed me to this gem of a measurement checklist in an infographic format. I like the positive frame they put on … [Read more...]
Getting Insight from Facebook Insight Requires Sense Making Skills
If you want extract value from your social media strategy, you need to use measurement. That means setting measurable goals, collecting the right data, making sense of it, and transforming it into actionable decisions. Sense-making is an essential workplace skill along with several others. Robin Good curated this article about research on future workplace skills. (Found it via Curata's collection). The skills are: Sense-making: ability to determine the deeper meaning or significance … [Read more...]
Quick Reflections from Social Innovation Summit 2011
I've been heads down working on my next book about measurement and networked nonprofits with KD Paine and our editor, Bill Paarlberg, sprinting towards our deadline. Writing a book is always a learning experience and I can't express my gratitude for having such a wonderful co-author and fantastic editor. The combination of learning so much about topic, plus the writing process has been incredible. When you have a co-author who is a measurement geek, you measure progress towards your … [Read more...]
What's in your social media measurement tool box and why?
Rob Stuart, who passed away recently and who was instrumental in the creation of the nonprofit technology movement always had a favorite question, "What tools are in your tool box?" It was always a terrific conversation starter with nonprofit techies because knowing the right tool for the job is important. As I've been working on "Measuring the Networked Nonprofit" with co-author KD Paine, we've come to the chapter on measurement tools. I sent out a query nonprofit tech colleagues who … [Read more...]
When Is One Million Fans on Facebook Worth More Than A Million Bucks?
Answer: When they are engaged and ready to take action for you! Earlier this month. the Humane Society of United States reached 1 million fans on its Facebook Page. Says Carie Lewis, director of Emerging for the HSUS, “Although we prefer not to focus on numbers as a measurement of social media success, one million fans is a huge landmark that we are celebrated with our online community.” We know that animal welfare nonprofit rule on Facebook, but how did HSUS do this? Says Carie, “By … [Read more...]
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