I've been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. Peterson is the founder and senior partner. The book is wonderful and before I share some of what I learned I have to tell you a story. I first encountered Eric after I created a screencast for NTEN called "Web Analytics Demystified for Nonprofits" and (wiki). He sent me an email. As soon as I saw the address, I thought it might be a cease and desist letter because … [Read more...]
Trick or Tweet? Seven Twitter Tools To Help You Measure, Learn, and Improve
Last week, I celebrated my 5th birthday of joining Twitter! As far as I can tell, the first arrivals on Twitter from the NpTech sector were Ruby Sinreich and Brian Reich who signed up two weeks before me. So, in honor our collective Twitter birthdays in October and Halloween, I thought I'd share a few Twitter tools for tracking and learning that are real treats and a few that make your work flow on Twitter efficient for documenting events. I track to learn and improve relationships on … [Read more...]
Applying Avinash Kaushik's Best Social Metrics Framework for the New Facebook Insights Data
A few days ago, I moderated two panels at Grantmakers in the Arts pre-conference on arts and technology. The panel featured some previews from a recent research study "How Strong Is Your Social Net?" given by Rory MacPherson, principal, Trudel | MacPherson and Jai Sen,digital media strategist, Sen Associates. The panel also featured, Mary Beth Smith, from the SF Ballet, who share her organization's experience integrating social media into marketing strategies since 2007. The panel was … [Read more...]
Is the New Facebook "People Talking About" Metric Meaningless?
Facebook announced its new brand page metric on Sunday night, "People Talking About," with Mashable breaking the news and analysis from Clickz. The new "people talking about" metric is designed to measure FB engagement and a raw number of user-initiated activity related to a Page, including posting to a Page’s Wall, “liking,” commenting, sharing a Page post or content on the Page, answering a Question posed to fans, mentioning a Page, “liking” or sharing a deal or checking in at your … [Read more...]
Facebook Changes for Organization Pages: Focus On Results
The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. So are people like me who do coaching and training on how to use Facebook effectively. It makes no sense to freak out. When I create training, I always take a "principles" approach. While the specific tactics … [Read more...]
- « Previous Page
- 1
- …
- 20
- 21
- 22
- 23
- 24
- …
- 31
- Next Page »
