What will it take to get the climate some attention? Cute Dog Photos! That's Sam, grist.org's office puppy. We know that people would much rather look at pictures of cute dogs than think about downers like climate change. So, grist-.org is using Sam to call attention to the environment and harness puppy power on behalf of the climate. They're inviting folks to submit their own cute dog photos grist.org has discovered what social media folks who work for zoos, aquariums, and animal welfare … [Read more...]
grist.org: Measuring Along the Ladder of Engagement
Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I'm sharing what I learned. I'm curious to hear from all of you if you've developed a ladder of engagement and how it guides your social media integrated strategy - and measurement approach. Chip Giller launched grist.org in 1999 to counter the stereotype that all environmentalists … [Read more...]
Data-Informed, Not Data-Driven
I saw an interesting post from Eric Petersen called "The Myth of Data-Driven Business" by way of KD Paine's blog. It caught my eye because we've working on a chapter about how nonprofits can make the shift to a "data-driven culture." Holly Ross at NTEN and I chatted about the myth of data-driven nonprofits and how this is slightly different with mission-driven organizations. Some nonprofits consider themselves "data-driven" simply because they collect data (often at the request of … [Read more...]
Measuring the Return on Relationships
Note from Beth: A few weeks ago, I suggested that nonprofits stop using the phrase "ROI" or questions like "What's the Return?" and ask "What's the Change?" I had a quick chat with Claire about this idea and invited her write a guest post to celebrate the launch of her new book, Twitter for Good - which is filled with great insights and practical advice about making Twitter power your nonprofit's mission. Starting at 12:00 AM (midnight) on Tuesday, September 6, 2011 Twitter for Good: Change … [Read more...]
Can Stories Be Data?
Your numerical data can tell stories, but can stories be data that leads to continuous improvement? Do numbers only matter? There are lots of debates in the amazing world of measurement and learning. The only valid data is quantitative data Real time analysis is not useful because it is drive by analysis Make data-driven decisions only, don't trust your gut ever Only measure impact, not process And so it goes ...... Yesterday I came to the conclusion that it isn't an either/or, but a … [Read more...]
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