Note from Beth: After a brief conversation about new ways to access web-based "visitors" in the comments section of a recent blog post on dashboards, Dan generously offer to write a post about developing an in-house dashboard as part of his work at the Smithsonian Institution Archives. The post provides some great recommendations on dashboard design, but also illustrates how to link your objectives, metrics, and KPIs to dashboard design. Guest Post: The Smithsonian Institution Archives … [Read more...]
Living Case Studies: Integrated Social Media Strategy for Sustainable Agriculture
Living Case Studies: Social Media and Sustainable Agriculture View more presentations from Beth Kanter As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I'm designing and delivering peer training sessions for grantees all around the theme of social media, learning, and measurement. This year I'm more of a guide on the side and helping to surface the knowledge and experience in the room. This approach produces rich learning. This week I did … [Read more...]
You Can Stand Up for Health Care on Twitter and Facebook, What About On Google +?
With the debt ceiling debate raging in our nation's capital, health care advocates have kicked into high gear and are using new social media tactics to engage elected officials in the fight to protect health care rights -- Medicare, Medicaid, and the Affordable Care Act. Families USA is an organization fighting for affordable health care for all Americans. Their web site tools provide useful information for grassroots advocates or anyone for that matter to stay informed on health care-related … [Read more...]
Dashboard Design Principles
Dashboards are a nonprofit's best friend because they can be powerful tools in communicating your organization's important measurement data at a glance. If a dashboard fails to tell you what need in glance, then you've wasted all that data collection time. What if you married with the power of a dashboard with visual design? Maybe you are scratching your head and thinking, but I'm not a visual designer. (I'm not either) The challenge of good dashboard design is that you have squeeze … [Read more...]
Why Conversion Is A Better Objective Than Traffic Referral
Note from Beth: I'm working on the sequel to the Networked Nonprofit - it is a book about using measurement to prove and improve results with the Measurement Goddess KD Paine. (Her recent book, Measuring What Matters, is a must read.) So, lately, I've been on the hunt for good nonprofit measurement stories. Last week, I read Jocelyn Harmon's post about Nonprofit Facebook Fail and in the comments, Petri Darby refers to the dramatic increase of visits to his nonprofit's Make-A-Wish … [Read more...]
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