A simple online survey. There are so  social media analytic tools to measure social media and other emerging technologies, that we've created a new genre of Shiny Objective Syndrome -- Data Puking disorder.   We've become addicted to generating pretty charts and graphs, while taking any opportunity to play with any new (and especially free) social media measurement tool that we  read about on blogs. We're so enchanted by data, that we've lost sight of what decisions we're trying or results to … [Read more...]

Last week I wrote about nonprofit "measurement malaise" that keeps some nonprofits putting a measurement strategy for their integrated communications campaigns into practice. In the comments, I asked how can we make measurement fun?  In response, Jono Smith said that was like asking how to make going to the dentist fun! Or maybe funerals? Whenever I do workshops and talk about measurement, I immediately see most people's eyes glaze over unless they are member of the Spreadsheet Appreciation … [Read more...]

Malaise  is a feeling of general discomfort or uneasiness, of being "out of sorts."   Lately, I've been hearing about  "measurement malaise" infecting nonprofits and not just social media measurement.   Maybe it is the feeling that measurement requires data collection and that will cause even more information overload  and why we put the task on the organizational back burner. Can you be an effective grassroots nonprofit organization in 21st century without a robust integrated social media and … [Read more...]