Many nonprofits, particularly smaller organizations, say their biggest challenge to using social media effectively is that they don't have the time or staff. Those that have opened themselves up to using these tools and connecting with passionate people in their networks find abundance. Here's one story about how one free agent, a social media savvy volunteer for a local food bank, saw a problem, reached out to her network, and helped solved in collaboration with the local nonprofit. Sue … [Read more...]
Facebook Changes for Organization Pages: Focus On Results
The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. So are people like me who do coaching and training on how to use Facebook effectively. It makes no sense to freak out. When I create training, I always take a "principles" approach. While the specific tactics … [Read more...]
Forget Coffee Spoons: I Can Now Measure Out My Life With Facebook Updates
One of my favorite lines of poetry comes from TS Eliot's The Love Song of J. Alfred Prufrock: "I have measured out my life with coffee spoons." It comes in a spot in the poem where he talking about the passage of time and mundane events. I can't resist quoting, bear with me: In the room the women come and go Talking of Michelangelo. And indeed there will be time To wonder, “Do I dare?” and, “Do I dare?” Time to turn back and descend the stair, With a bald spot in the middle of my … [Read more...]
Measuring the Networked Nonprofit
If you work in social media or PR for that matter, and you are concerned about measurement, then KD Paine is already high on your list of must go to sources. I've been following her work for at least five years and had the honor of facilitating a SXSW Panel called "Social Media, Nonprofit, and ROI Poetry Slam" where she was a participant. Not only did she wear a Tiara, but she shared her measurement insights in rhyme. I haven't yet formally announced that I've been working on a book project … [Read more...]
Likes on Facebook Are Not A Victory: Results Are!
As part of my work as Visiting Scholar at the David and Lucile Packard Foundation, I'm facilitating several peer exchanges on the topics of measurement, social media, and networked nonprofits. This is feeding into my work on a book with KD Paine on that topic. Last month I had the pleasure of facilitating another peer exchange for Packard grantees who are children's advocates and was thrilled to have Momsrising co-founder Kristin Row-Finkbeiner share some of the secrets of how networked … [Read more...]
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