Corporate Altruism: The Blurring of the Lines Between CSR and Cause Marketing by Kami Watson Huyse and Beth Kanter Aligning with a cause is a great way for a for-profit company to both raise its profile while doing something good for society at large. For nonprofits and causes, having the right corporate partner can leverage the impact of the social change work. Associating a product with a social or environmental cause people care about is a popular marketing tactic with consumers. More than … [Read more...]
New Study: Social Media Use By Foundation Leaders
The Foundation Center released a report that documents the usage of social media tools by foundation executives based on survey responses from 73 members of the Center's Grantmaker Leadership Panel. The report outlines which social media services are used regularly or occasionally by foundation leaders, which blogs are read by CEOs and how often, the perceived usefulness of Web 2.0 in philanthropic work, and highlights the social media activity of two "power users" in the field. Other … [Read more...]
Are the Claims About the Death of Email Greatly Exaggerated?
I asked the above question on Twitter after reading what Facebook’s Sheryl Sandberg said at the Nielsen’s Consumer 360 conference. If you read only that, then you might think email is on life support. (A change from a few years ago when people were saying "Email is for old people." ) As much as we'd wish that email was dead, read Austin Carr’s recent Open Thread article on FastCompany. Perhaps this is a more likely scenario- a phased transition or continual upgrade. While … [Read more...]
- « Previous Page