Beth Kanter

Beth Kanter is a consultant, author, influencer. virtual trainer & nonprofit innovator in digital transformation & workplace wellbeing.

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Humor As Part of Nonprofit Social Content and Engagement Strategy: Hilarious Examples

September 20, 2013 by Beth Kanter


According to a recent survey by OTX, 43% of respondents say they have shared content on social media sites because it is funny.   And the reasons are not a mystery — people remember how you make them feel and making them chuckle, giggle, and laugh reduces stress and makes people feel good.   There are tips for using humor successfully and methods for creating funny content as well as how to avoid a big fail .   Nonprofit technology professionals know how to converts laughs to donations and devoted an entire session to sharing tips, techniques, and examples during a NTEN conference.
When I saw this YouTube video to promote a conference on measurement and outcomes, I couldn’t resist sharing it.   It is the second installment of a series about the adventures of “Data Girl and Measurement Boy” that promotes a conference on data and improving outcome measurement for nonprofits.

Just because it is Friday and sometimes we need to let off a little steam, here’s six funny nonprofit spoof accounts that make fun of philanthropy, fundraising, and the nonprofit sector.
1. Bruce Wayne of the Wayne Family Foundation

@kanter A real family philanthropy manager/donor, a real wish to wear a cape & punch out dumb foundation, donor, nonprofit behavior
— Bruce Wayne (@BruceWayneFdn) September 19, 2013

2. Nonprofit Hulk Smashes Nonprofit Jargon

HULK IGNORE LISTS OF NONPROFIT POWER, INFLUENCE THAT NOT MENTION HULK BICEPS. @PaulSchmitz1 @nonprofittimes — NONPROFIT HULK (@NONPROFITHULK) August 1, 2013


3. Fundraising Yoda Shares Fundraising Wisdom

Fundraising is not like a box of chocolates. You do know what you can get if you do things right. Sorry, Forrest.
— Yoda, CFRJ (@FundraisingYoda) September 20, 2013

4. Big Scary Fortress Nonprofit with a Command and Control Culture

Everyone let me know what month you pick to stop asking for money so I can double our direct mail sends. #12NTC — Big Scary Nonprofit (@fortressftw) April 5, 2012


5. The Whiny Donor who complains about nonprofit fundraising mistakes

Don’t press me too soon on #plannedgiving. If I realize I don’t want to give to you when I’m dead, I may decide to stop giving to you alive.
— The Whiny Donor (@thewhinydonor) September 10, 2013


6.  Nonprofit Humor Blog chronicles funny (fictional)  stories about nonprofits
What are some of the best examples of nonprofits using humor in their engagement and content marketing? Or, have any favorite nonprofit humor spoofs?
Update:
Joe Waters pointed me to a pinboard of examples of Cause Related Marketing Campaigns that use humor.
When You Work A Nonprofit Blog – and a case study about and why it got started

Filed Under: Digital Strategy

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