Join me for a Twitter Chat about #MyGivingStory at 1pmPST/4pmEST on Tuesday, December 13th, 2016.
During the chat, @GivingTues will start with welcomes, and then lead a discussion about storytelling best practices. Participants include @GivingTues, @magusgalmarini (Agus Galmarini of the Gates Foundation) @ArielAzoff (Social Impact at Medium), @meansandrew (Head of Philanthropy & Civic Innovation @Uptake) and me.
The results are in for the 2016 Giving Tuesday! Drumroll … Over $168 Million raised online for charity (documented so far), and millions of acts of kindness and generosity with people, charities, and businesses participating from 98 countries. But the GivingTuesday spirit still continues until the end of the month with #MyGivingStory, a contest where your nonprofit organization could receive a grant up to $10,000.
#MyGivingStory, in its second year, is a nationwide campaign and social media storytelling contest to inspire public discussion about the reasons people give. Working in collaboration with the Bill & Melinda Gates Foundation and Facebook, the contest invites “everyday givers” to reflect upon why they give to a certain nonprofit organization and then share these personal stories on social media. The winners’ featured nonprofit organizations will receive $2,500-10,000 grants!
Here’s how it works: Individuals can post short essays (150 word minimum) on the #MyGivingStory tab of #GivingTuesday’s Facebook page. The essays need to be specific to one organization and link to that nonprofit’s website. Submissions will be open until December 31st, 2016 at 5pm ET. The top 20 essays as “liked” by Facebook readers will be sent to a distinguished panel of judges for final selection. The contest has a toolkit to help nonprofits encourage their donors to share their giving stories and to help share the story entries on social media channels.
Nonprofit Storytelling is a critical organizational competency, especially for successful marketing and fundraising strategies. I asked fellow nonprofit marketing and fundraising consultants to recommend the best resources. Here’s a curated list of examples, tips, and tools that can help any nonprofit improve their storytelling skills.
Comprehensive Resource Sites focused on Nonprofit Storytelling Best Practices
- Telling Stories with a Purpose – Rockefeller Foundation
- Stories Worth Telling – Meyer Foundation
- Seeing Is Believing: Visual Story Lab from Resource Media
- Center for StoryBased Strategy
Conference, Courses, and Books
- Nonprofit Storytelling Conference
- Alchemy Conference
- Free E-Book: Nonprofit Storytelling Best Practices
- Pamela Grow: Basics and More – Storytelling for Fundraising
- Andy Goodman: Nonprofit Storytelling Best Practices (Books/Webinars)
Blog Posts
Examples of Excellent Nonprofit Storytelling
- Nonprofit Story Types and Examples – Getting Attention – Nancy Schwartz
- Story Types for Grant Proposals by Impact Circle
- Families USA Storybank
- Examples of Great Nonprofit Storytelling
- How Make-A-Wish is Telling New Stories with Audience Personas by SeeC Bridget Colling
Tips and Best Practices for Nonprofit Storytelling
- Three Awesome Nonprofit Storytelling Lessons by Pamela Grow
- The Power of Written Storytelling by Heather Ratcliff
- Five Storytelling Practices at the Heart of Humans of New York by Laura Giradin
- Nonprofit Marcommunity Practical Tips for Storytelling by Marlene Oliveira
- Storytelling with Data – The Data Playbook from Schusterman Foundation
- Storytelling Corner with Sue Kindred
Tools
- Nonprofit Storytelling Deck of Cards
- TechSoup Canada’s Round Up of Nonprofit Storytelling Tools and Resources
Join me for a Twitter Chat about #MyGivingStory at 1pmPST/4pmEST on Tuesday, December 13th, 2016.
During the chat, @GivingTues will start with welcomes, and then lead a discussion about storytelling best practices. Participants include @GivingTues, @magusgalmarini (Agus Galmarini of the Gates Foundation) @ArielAzoff (Social Impact at Medium), @meansandrew (Head of Philanthropy & Civic Innovation @Uptake) and me.
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