For the past few years whenever I doing a training or speak about nonprofits and social media and more recently when we've presented about the book, The Networked Nonprofit, someone always raises this concern: "Social media is a time suck." Networked Nonprofits are not only experts in using social media, but they know how to streamline their work flow often based on an understanding of applying network theory to their practice. One of the best principles I learned was from Valdis Krebs who … [Read more...]
Actionable Listening: Learning from Watching Other Nonprofits
Actionable listening on social media channels means transforming a "river of noise" into insights that are actionable. That is, you gain insight, can make a decision, or do something. Listening can help your organization craft conversation starters, figure out how to best start engaging, identify social content that you can incorporate into your content strategy, identify potential brand ambassadors, or address a potential crisis early in the game. Earlier this week, I was facilitated a … [Read more...]
