Networked Nonprofits know how to close the loop between social media and offline actions. They understand that it is a scaffolded process. Whatever channel they use, they're building a bridge from online to onland. They're masters at meeting their audience where they're at and bringing them further along the ladder of engagement. Take Twitter for example. Once a nonprofit has developed a presence and a network - and has integrated regular and engaging tweeting into the work flow, the next … [Read more...]