Yesterday, I blogged about the "Valid Metrics Framework" from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. The framework uses actions and results across a continuum that based on the marketing funnel or AIDA framework. The stages include: awareness, understanding, interest/consideration, support/preferences, and action. In the discussion in the blog comments, there … [Read more...]
Archives for June 2011
How To Standardize Your Nonprofit's Social Media Measurement: Use This Grid
Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). Of interest, was an workshop that was designed to begin setting the standards in social media measurement co-facilitated by KD Paine, an expert in communications and social media measurement. (KD Paine and I will be collaborating on a project in the coming months). The workshop shared a landscape analysis of … [Read more...]
Is Measuring Your Facebook Edgerank Useful?
Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions, there have been questions about Edgerank and colleague Devon Smith has been experimenting. What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. Edgerank Is To Facebook As Pagerank is to Google Edgerank is algorithm that determines if content on Facebook shows up on your fans … [Read more...]
Orchestras, Musicians, The Concert Experience, and Social Media
I've been at the League of American Orchestras Conference. Yesterday, I had the pleasure of co-facilitating a half-day "Digital Strategies" seminar with Vince Ford, Director of Digital Media from the New York Philharmonic and leading a peer session for major orchestra marketing staff and youth orchestra executive directors with Makala Johnson who does Social Media for the Mayo Clinic. This posts shares a few insights. I always use sticky notes or index cards to get people to ask questions … [Read more...]
Can Collective Community Action Lead To Fundraising Success?
In April, the Knight Foundation and Monitor Institute published a new report called “Connected Citizens” that looks at the impact of networks on communities, and asks, what do these emerging networks mean for community change? The report was filled with examples, but more and more are coming to life everyday. And, with resources like "Like Minded" that facilitate the fast sharing of best practices, we're bound to see more. Here's one: ACTion Alexandria is an online civic engagement … [Read more...]
