Simon Mainwaring's new book, We First, launches this week. It is a book about how connectedness through social networks can help satisfy the needs of business bottom line and a healthy, sustainable planet. The book offers a new marketplace model that is not drive by "me first" corporate greed, but how corporations can leverage social media to build a better world and earn consumer goodwill and loyalty. Simon isn't the first to suggest that capitalism has lost its way and needs a serious … [Read more...]
Archives for June 2011
How to convert your Facebook Profile into a Facebook Page
How to Back Up Your Facebook Profile Data from Emily Garman on Vimeo. A couple years of ago, I noticed that many of my nonprofit technology colleagues who were early adopters of social media were also dog owners. I created a mini workshop called "The Cute Dog Theory," inspired by Ethan Zuckerman's "Cute Cat Theory of Digital Activism" which was the title of one of his talks. That's about when I also started following folks who were doing social media for animal welfare organizations, like … [Read more...]
What the Research Says About Increasing Facebook Engagement
This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. I also tested some of the tips suggested by the research. Here's what I learned: After Hours Posting I have been looking at different research studies, like this one "Posting Strategies That Encourage Engagement on Facebook" to see if there were more tactics to try. The screen grab above … [Read more...]
25 SMART Social Media Objectives
I've been working on a peer learning project with arts organizations called "Leveraging Social Media" based on the social media lab. There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. Using SMART objectives for nonprofit communications strategies is not new idea. Spitfire's useful SMART chart … [Read more...]
