Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I'm sharing what I learned. I'm curious to hear from all of you if you've developed a ladder of engagement and how it guides your social media integrated strategy - and measurement approach. Chip Giller launched grist.org in 1999 to counter the stereotype that all environmentalists … [Read more...]
Archives for September 2011
Celebrating 25 Years Today: Some Thoughts About Relationships and Networks
Twenty five years ago on this date (September 14th), my husband and I got married! We've been together for 32 years! I marked my 20th anniversary in Flickr and on YouTube with this video (darn the gown doesn't fit!) I checked out Rob Cottingham and Alex Samuels geek anniversary gift list and it looks like photography equipment is how you're supposed to mark a quarter century of marriage - probably in focal lengths of 25 mm? Instead, decided to make a donation to charity:water during … [Read more...]
What is the Secret to Extending the Life of your Content?
Hubspot points to a recent study from Bit.ly about the shelf life or how long a link stays alive before people stop engaging with it. It offers an estimate as follows: 2.8 hours on Twitter 3.2 hours on Facebook According to the post, it suggests that what's most important for content shelf life is the quality of the content shared, not where it is shared. I added this link to my nonprofit content curation list and discovered some conversation from other curators, including this one from … [Read more...]
Tweet To Donate to Fire Victims in Texas
I'm in Austin, Texas to deliver a keynote at the Texas Nonprofit Summit: Leading the Charge for Change. (Check out their social media dashboard to get a sense of the discussion). While flying over Texas, I could see smoke rising and could imagine the devastation taking place down below. When I landed, David Neff had posted a link to a fundraising effort on my Facebook that was launched over at Help Attack. You sign up and pledge to donate an amount per tweet to be donated to an … [Read more...]
Data-Informed, Not Data-Driven
I saw an interesting post from Eric Petersen called "The Myth of Data-Driven Business" by way of KD Paine's blog. It caught my eye because we've working on a chapter about how nonprofits can make the shift to a "data-driven culture." Holly Ross at NTEN and I chatted about the myth of data-driven nonprofits and how this is slightly different with mission-driven organizations. Some nonprofits consider themselves "data-driven" simply because they collect data (often at the request of … [Read more...]
