Note from Beth: While many of us focus our attention on FB pages, Facebook groups can be a good platform for nonprofits to use for informal peer learning groups, getting feedback from your post passionate fans, or to cultivate and support a brand ambassadors group. I've been using them to enhance peer exchanges where participants are meeting face-to-face or conference call for "water color" learning - especially if the focus of the learning is how to use Facebook! I'm also a champion for … [Read more...]
Archives for October 2011
Is the New Facebook "People Talking About" Metric Meaningless?
Facebook announced its new brand page metric on Sunday night, "People Talking About," with Mashable breaking the news and analysis from Clickz. The new "people talking about" metric is designed to measure FB engagement and a raw number of user-initiated activity related to a Page, including posting to a Page’s Wall, “liking,” commenting, sharing a Page post or content on the Page, answering a Question posed to fans, mentioning a Page, “liking” or sharing a deal or checking in at your … [Read more...]
Content Curation Primer
What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community. It isn't unlike what a museum curator does to produce an exhibition: They identify the theme, they provide the … [Read more...]
Notes from Mari Smith Facebook Changes Webinar: Privacy Settings and A New Metric – People Talking About
Facebook Changes: A Complete Guide - by Mari Smith View more presentations from Mari Smith Last Friday, social media guru Mari Smith offered a free webinar that took a deep dive through the Facebook changes, and how they work for both individuals and brands. You can download the slides here and listen to the recording here. The webinar was 90 minutes and she took us through step-by-step about how the new features work. At times it was confusing, complicated, and … [Read more...]
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