What is Content Curation?
Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community. It isn’t unlike what a museum curator does to produce an exhibition: They identify the theme, they provide the context, they decide which paintings to hang on the wall, how they should be annotated, and how they should be displayed for the public.
Content curation is not about collecting links or being an information pack rat, it is more about putting them into a context with organization, annotation, and presentation. Content curators provide a customized, vetted selection of the best and most relevant resources on a very specific topic or theme. As Rohit Bhargava points out in this post via Robin Good, a content curator continually seeks, makes sense of, and shares the best and most relevant content on a particular topic online. Content curators have integrated this skill into their daily routine.
Why is Content Curation Valuable?
People and organizations are now making and sharing media and content all over the social web. For example, on Facebook the average user creates 90 pieces of content each month. If you multiply that by the 800 million Facebook users, it isn’t surprising that data or content on the Internet is measured in exabytes, or billions of gigabytes. Simply put, we are living an era of content abundance. A content curator offers high value to anyone looking for quality content because finding that information (and making sense of it) requires more and more time, attention, and focus.
Content Curation Provides Value from the Inside Out
What does that mean for nonprofits and the people who work for them? I think there are many benefits for both individuals as well as the organization.
For some staff members, content curation can be professional of learning. Professional development used to be about getting trained or acquiring a specific skill. But, with so much information available and coming at us from many sources, we often don’t know if it’s the right information or if it’s current. And depending on our field, it can get out of date quickly. In today’s world of content abundance, the skill of how to find, make sense, and share content that we need to be effective in our work is critical. Simply put, being a content curator is a method to help you stay informed about your field and be more effective at your job.
The biggest challenge to becoming a content curator is getting past the feeling of “content fried” or so much good content and so little time to digest it. There are techniques that we can use to minimize feeling distracted and with some discipline make it of our work flow.
For organizations and brands, content curation can help establish the organization’s thought leadership and capture attention in today’s information cluttered world. Content curation can help your organization become the go-to authority on an issue or topic area. It can be done as simply as writing a blog post with links or sharing annotated links on Twitter around your topic. Take for example, how Bruce Lesley from First Focus uses Twitter to establish authority as a content curator on children welfare issues.
The key principles of content content creation for a brand are outlined in this article “Become A Content Curation King” – what is most important for nonprofits that want to get started is consistency, knowing your audience, and identifying your topical niche. It is also important to understand that content curation is NOT just about information, it is about feeding and tuning your network as Howard Rheingold notes.
The Three S’s of Content Curation: Seek, Sense, Share
Content curation is a three-part process: Seek, Sense, and Share. Finding the information or “seeking” is only one third of the task as Mari Smith points out in this video about why curation is important and some tools for doing it. Making sense of the information is just as important. Sense making can be a simple as how you annotate the links your share, the presentation, or what you’ve left out. Sense making can be writing a blog post using the links (like this post) or summarizing the key points in a presentation. However you create meaning, but it has to support your organization’s communications objectives or your professional learning goals. Finally, the sharing – is about giving the best nuggets of content to your audience in a format that they can easily digest and apply it.
Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but a little bit everyday will help you develop and hone the skills. It is best to do the seeking part in small bursts to avoid feeling overwhelmed. One way to be effective is to find the best curators your topic and follow them. It is like sipping fine wine. You have to be organized and know your sources. And you have to scan your sources regularly and thank them.
It is also good to learn from experienced curators and how they hone their craft. Netsquared recently published this summary of tips from nonprofit content curators. You can also learn a lot by looking at the work flow of “master curators” like Robin Good, Howard Rheingold, and Robert Scoble.
Getting Started
Use this questionnaire to help you think through a plan for content curation before you dive into the curation tools. There has been an explosion of tools and you can distracted by useless features. Even better, perhaps focus on the skills with the tools you know how to use already. You might want to integrate the process of content curation into a channel you’re already using. Next, you might want to expand to using a couple of the new tools that are specifically designed for content curation.
Here’s a few curation tools that are easy to get started.
Storyfy — Storify is a way to tell stories using social media such as Tweets, photos and videos. You search multiple social networks from one place, and then drag individual elements into your story. You can re-order the elements and also add text to give context to your readers. I use storify if I want to capture conference sessions. Here’s an example from Zan McColloch Lussier using storify to capture the conversation from a panel “Good Grantmaking: What’s Social Media Have To Do With It?” A quick tutorial on how to use it.
Scoop.It – (beta, invite-only) — Scoop.it is a terrific tool for discovering those super nichey, hidden gems relevant to specific topic. Use the dashboard to manage an unlimited amount of sources (websites, RSS feeds, specific social media accounts, etc.) and plug in relevant keywords and date parameters. Scoop.it does the rest and delivers you a constant feed of exactly the type of content you’re looking for. Here’s my scoop.it lists as well as the lists by some of my favorite curators there. Amy Sample Ward has a review of Scoop.it here.
BagTheWeb — BagTheWeb helps users curate Web content. For any topic, you can create a “bag” to collect, publish, and share any content from the Web. Beyond most curation tools’ capability, BagTheWeb enables users to build networks of bags. This way bags can be linked together to provide rich and complete information about any topic. Susan Kistler has an example with evaluation resources.
Pearltrees — An extremely powerful tool that aids discovery of new, relevant content by presenting it in a very visual way. The interface builds a hub-and-spoke style tree diagram of content that you search for, discover and collect. Hover over new “pearls” to see at-a-glance previews of the content which you can then “pick”, comment upon, and share. Susan Kistler has curated this list on Evaluation.
What are your questions about content curation?
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[…] Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way, around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community. It isn’t unlike what a museum curator does to produce an exhibition: They identify the theme, they provide the context, they decide which paintings to hang on the wall, how they should be annotated, and how they should be displayed for the public…Read More […]
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[…] What is Content Curation?Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. Beth Kanter provides some great tips on getting started with digital curation and how you can become a go-to authority on an issue or topic area. […]
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[…] Learning Geeks Ok, not strictly a department, but dotted around your company you have people who love learning. You may not know who they are, or where they are, but find them because they can help you. Recruit them and convince them to start sharing what they’re learning and discovering using your curation tool. They get recognition, you get someone to help find the content. Make sure you help them understand the difference between curation and aggregation. […]
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[…] (from https://bethkanter.org/content-curation-101/) […]
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[…] Turn your students into curators. Since information is ubiquitous, the question now becomes, “So what are you going to do with it?” Beth Kanter, expert in non-profits, technology, and social media, states, “Putting content curation into practice is part art form, part science, but mostly about daily practice” (148). Here’s her easy process for novice curators: Seek, Sense, Share. Students largely do not know how to seek because they are constantly given information and answers, rather than encouraged to find it, or figure it out themselves. For more information on Kanter’s Content Curation Primer, click here. […]
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[…] you may also want to consider reviewing a post on Content Curation by Beth Kanter. She lists ideas for coming up with a strategy to help sort through tons of information, decide […]
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[…] What is Content Curation?Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community. It isn’t unlike what a museum curator does to produce an exhibition: They identify the theme, they provide the context, they decide which paintings to hang on the wall, how they should be annotated, and how they should be displayed for the public. Moreover Beth Kanter explains other interesting points into her article about the process of curation and some curation tools….[read full article http://j.mp/pDHNrP%5D […]
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[…] like, while some people still care about this, most people don't.” Sort Share http://www.bethkanter.org 4 months […]
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[…] knowledge management. In it, Beth Kanter is quoted using my Seek-Sense-Share framework in her Content Curation Primer and earlier […]
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[…] on their mission. These groups want to provide valuable content to their communities, though. Curating germane content keeps you a trusted source and connected engagement with your community. As much as sorting, […]
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[…] Tools” zusammengefasst. Ein noch relativ neuer Begriff, den Beth Kanter folgendermaßen beschrieben hat: “Content curation is the process of sorting through the vast amounts of content on the […]
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[…] what is content curation? The process of curating content entails you, the expert, filtering through resources that relate […]
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[…] bezeichnet diesen Prozess mit “Seek – Sense – Share”. Für mehr Details: bethkanter.org. Diese Vorgehensweise erfordert weniger Arbeit als Variante Nr. 1 und bietet dem Nutzer einen […]
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[…] What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. […]
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[…] In the process of pinning these resources I swerved and ran smack dab into learning! I’ve spent considerable time exploring curation as a skill and have learned it is significantly more than collecting resources. Curation also requires reflection and sense-making. A key resource I explored was this presentation by Robin Good “Content Curation for Education and Learning, Emerge 2012” (note – it will take considerable time to digest, but it is worth the investment). For a shorter resource see Beth Kanters piece “Content Curation Primer“. […]
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[…] you get good at it!) of becoming an expert in your niche. Beth Kanter has written a really great content curation 101 with more insight in to what it takes to be a killer content curator. Content […]
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[…] session and some really great blogposts from Howard Rheingold, Robin Good, and Beth Kanter, I feel like I’m on my […]
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[…] together in one place these randomly placed discoveries. However, Beth Kantor, in her excellent primer on content curation hastens to add that being a quality content curator is more than simply aggregating links – […]
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[…] and more consumers are flocking to the Internet. This social media influx has lead to the growth of content curation. What this means is PR departments need to find creative ways to produce a social media buzz for […]
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[…] What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. […]
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[…] the World and I found this Ultimate list of content curation tools. Beth Kanter’s post about Social Curation stood out for me because it is not approaching the topic from the educational perspective. […]
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[…] What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. […]
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[…] Amongst the myriad of great posts we recommend one from last year entitled Content Curation Primer. You can read the entire post here […]
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[…] Amongst the myriad of great posts we recommend one from last year entitled Content Curation Primer. You can read the entire post here […]
Harpreet says
Here’s another tool we recently launched, The Wire. You could use it to curate all sorts of content off the web. Give it a shot (gosh this sounds so spammy)
http://liveoncampus.com/login/
Norman Reiss says
Great summary – especially like the reminder to digest what we are curating (I sometimes forget this).
Scott Bechtler-Levin says
It may be a silly metric, but you know you are leading the way when spell-checker refuses to accept that “curation” is not only a “real” word … but a major movement that could change how “search” and “discovery” happen.
Thanks for sharing your primer!
Frances says
This is a great topic and a wonderful post. You succinctly provide a great outline — or is it a recipe? — for curating and sharing information. Thank you!
Becky says
I’m actually using Delicious more and enjoying it. Also find Storify really fun. Just got my scoopit invite yesterday & looking forward to trying it out!
Josh @ WP-Drudge says
Great primer on this important concept!
I’d add that making sure you’re getting the most value out of your work is key. Aggregating on other sites like Storify and Scoop.it is great but to get the most value – incoming links, shares, etc – it needs to happen on your own site. You should own your own curation, just as you do your own creation.
Beth says
Josh – that is such a good point! Thanks for making it. I use scoopit and storify – but I’m using it as way to filter/collect to curate information here on the blog in the form of blog post with links – like this primer
William Mougayar says
Please add Eqentia http://www.eqentia.com to your list of content curation platforms, especially for enterprise-level, serious curation with publishing.
Chris Syme says
Good advice. I like to use paper.li for a curation tool as my people (I am B2B) are on Twitter. It’s free and it does all the work for you by gathering all the links from Twitter on search terms you establish and displays them in a “newspaper” format. Downside for organizations is that is does include advertising you have no control over.
outsourcing bookkeeping says
It’s also good to learn from experts and editors as they hone job. Netsquared recently published this summary of the tips of curators ideological content. You can also learn a lot watching about that.
Jack says
There’s even a curation tool for bloggers, journalists, and news organizations to help them surface the best content by topic, and easily publish it on any platform where they have HTML level access: like WordPress, Blogger, Typepad, Google+ – anything with the ability to handle html.
Most solutions are great aggregators of content by topic, but they don’t make it easy for publishers to incorporate that content into a curated blog post, for example.
We have to be careful not to put a new label, curation, on what amounts to old fashioned aggregation of content by keyword which has been around awhile.
Technically, curation is what you do AFTER you’ve collected a pile of information and begin to cherry pick the best and the present it, with commentary, on a publishing platform outside the tools you use to gather the bulk information.
Therefore, it is a solid argument that aggregation tools cannot be labeled as “curation” tools when they are simply performing the first part of a curator’s job.
Annie says
Great and informative post. Thank you.
Bill (LoneWolf) Nickerson says
With curation of content, how do you deal with issues like copyright? I see that you are using Creative Commons Attribution here which allows us to curate your content with appropriate attribution to you and your blog as the source.
However, there are many articles that do not provide this option. How would you go about curating such articles? Would you be limited to a quote from the article with a link?
I have one site that I tried for a while that just has videos that I really enjoy. I always post a little blurb and then the video. The rights granted by YouTube, etc. allow for this explicitly so I know I’m okay. But I’d like to extend this concept to other niche sites that I have.
Beth says
Bill: I link to folks and attribute the source. The issue is if you cut and paste an entire article. I summarize the articles in my own words and if I’m quote, I make it clear. Also, I always link back to the original source – plus anyone on referred to the original source.
stylenosh says
This post is the best I’ve seen on the topic of content curation. Thank you for providing specific examples and links as well as tools to help people transition to curation.
Paul says
Scoop.it is out of beta now. One thing I noticed is that they sometimes pull images from the sources, with a link back to the source for the image – unless they have agreements with all the sources and providers of the sources I’m not sure how they’re doing that legally from a copyright standpoint. I checked information on their site and couldn’t find anytihng – obviously they must have an answer, but something to think about in general – especially with photos.
Steve Drake says
Great Post Beth.
Given the crush of information, content curation is an extremely important member value for trade associations and professional societies. Perhaps not totally new but more important than previously.
I’m planning to “borrow” (and liberally quote you) in a future blog with the association twist.
Steve
Dave in Belize says
I’ve been thinking of adding a “curated” section to the front page of my site, but I’m worried about getting slapped with a duplicate content penalty.
Is there a proper way to do curation so as to avoid duplicate content penalties?
Peter Lenkefi says
Hi Dave,
Please read this post here. It will address some of your concerns, I think.
http://curationsoft.com/types-of-curation/
Hope this helps.
Peter
Karlos from WordpressthemesV says
Nice post and really beautiful infographics.
I started use content curation last month with nice results.
Duplicate content does cause problems, but its NOT the appearance of duplicate content, it is the absence of unique content. Your site can contain lots of duplicate content, but as long as a page contains enough unique content Google is happy.
Today I just discover a new “amazing” software that automatically create curated posts. I already did a small review in my blog.
Regards
Karlos
Laura says
I think PearlTrees closed up. Snip.it is my favourite. I’m on Scoop.it too and registered at BagtheWeb.
Eric Samudio says
WOW…this is awesome! Thank you soooo much Beth.
Mark Tilly says
Curation can be great for non-profits. Check out this nonprofit site: tgtai.net/hopeworks. They are using MyCurator from http://www.target-info.com to find just a few relevant articles per day for their audience. MyCurator reads through 100s of alerts, blogs and news feeds per day, finding just a few articles that you’ve trained it to like. You can save hours per day on the first steps of your great process: Topics and Sources. That leaves a lot more time for Making Sense! Great post Beth.
Patti Mantz says
Beth,
What a great job you did with this — outstanding!
Beth says
Thanks Patti
Keegan says
A great primer on content curation! I am really looking to implement these strategies because G requires more and more content to rank well.
CHRISTOPHER JOSEPH says
Now, my thoughts are is this a promising field to make money? What do content curators earn now and does this curator software make it obsolete in the next few years? I have a family to raise and need to be comfortable with this. I have the opportunity do this for an upstart but I want to have a good idea what I’m getting into. Sounds easy to me but needs to be worthwhile!
Sam Patterson says
Thanks for sharing this. Curation is a mindset shift. We go from searching to selecting.
Brittany Botti says
REALLY great tutorial Beth! And as more and more content is created, thoughtful content curators are going to be looked to to guide us to the content that is truly valuable so we don’t have to wade through erroneous search results. The best tool I’ve found for content curation so far is Springpad. I write more about how it’s used for content curation in this article: http://www.business2community.com/social-media/springpad-the-most-powerful-content-curation-tool-youre-not-using-0321129
Dale says
How do you deal with copyright issues? Does proper annotation the key?
Beth says
Dale: Yes, you need to cite your sources!
Jerrywhyte Obamwonyi says
But please can you help us research “What type of topic and niche” that legally allow for content curation without violating search duplicate content penalty.
E.g news site hope you got my idea?
Shanker says
Very Nice Exposition Beth!
I’ve read a couple of articles on ‘Content Curatuion’ earlier, yet felt uneasy because even reasonably, I couldn’t figure out what it is. Thanks to your curation(!), I guess I could get an idea of it now.
Susana Ezquerro says
This is one of the best articles about content curation that I have come across so far! It is true that content curation is playing an active role these days. The web is spinning into a form in which we are flooded with content and there is a need to streamline all the content, spin it off with your own opinion and engage the audience with a new perspective. However, narrowing the content encompasses a complex form of backend search engine algorithms. In addition, there is a need to present the vast amount of content in a meaningful manner such that readers can make the most out of it. We, at http://www.groupiest.com are providing individuals and businesses with a free platform that allows users to publish their content in a way in a easy to use and hassle free way. http://groupiest.com/?utm_source=externalweb&utm_medium=sc&utm_campaign=blogcomment1
Susana E. Adams
CMO, Groupiest.com
Ron says
Hi, Beth. Excellent work on this article! Thanks. I even quoted you on my website (newly revived) where I write about content marketing. Check it out here: http://ronvanpeursem.com/content-curation-simple-definitions/.
Again, thanks for putting together a great article; over one year old, but still “on the money”!
Adam Nguyen says
Very Useful tips!
Thanks for sharing 🙂
Yi Janus says
alexdombroff@alexanderdombroff.com
@Laurizon says
Thank you so much for this article Beth! Now I understand clearly what curation means and I got a few more tips from your article: like anything I need a strategy!
I even appreciate the image that makes sense with the content.
Cheers
Rita Blash says
Effective search engine marketing is more than just optimization of your site, or its submission to the search engines for indexing. When thousands of sites are competing with you on your service, just one optimization technique will not grant you top positions in the search engines.
Mark says
I once had an awesome content curation site. Curating together news stories in specific niches that interested a specific genre. Basically news stories outside the norm. I ran into big problems with Google. Otherwise I would have kept going. Have you any advice on ethical content curation, whereby I don’t get any slack for it?