Facebook made it official today on the Today Show no less. The long anticipated changes to Facebook brand pages - switching to the timeline format - is now available to all brand pages. But Facebook hasn't played god with us and flipped the switch - they're actually giving us a month to absorb the change - and create a plan, design, and test it. If you are an administrator for your organization's Facebook page, you no doubt noticed the alert that invited you preview your page, take a tour, … [Read more...]
Archives for February 2012
Facebook Brand Pages: How To Be Ready
Two weeks ago, social media blogs were buzzing with the news that Facebook would unveil the long anticipated new format for Facebook brand pages that would include the timeline and cover image. Mari Smith, in this informative post, gave us a sneak peek at what it might look like for a big brand like Coke. According to Mari, there have been rumors that the new format will be shared at the Facebook Marketing Conference on February 29th in NYC. Tomorrow's event is invite only, but it will … [Read more...]
Wisdom 2.0: Balance in A Hyper Connected World
Yesterday, I spent most of the day offline at the Wisdom 2.0 Conference where I gave my full attention to the presentations and conversation. The Wisdom 2.0 Conference is a one-of-a-kind event in Silicon Valley that brings together an unusual mix of technology leaders, Zen teachers, neuroscientists, and academics, to explore how we can live with deeper meaning and wisdom in our technology-rich age. The conference was created by Soren Gordhamer in 2010, author of the book, Wisdom 2.0. I … [Read more...]
Are You Content Creation Impaired? Here's Some Tips and Resources
Compelling content (and a good measurement process) is the heart and soul of a successful integrated strategy. But, for many nonprofits, creating a consistent stream of high quality content isn't easy. This excellent infographic, "22 Ways to Create Compelling Content When You Don't Have A Clue" and accompanying post is a lifesaver for people like me who are "content creation impaired." Occasionally, like today, I find myself stuck or lack inspiration for what to blog about or … [Read more...]
How To Use Facebook Metrics To Give Your Audience the Content They Want Most
This post covers some simple techniques to give your fans the content they want most and inspire more engagement. Many times we're on the hunt for the tips of what to do and when we find them, we just implement them. But how do you know if those tips are producing results? To get more impact, you need to do some measurement to help you continuously improve and get more ideas about what to try next. This posts offers some tips on how to use measurement to share content on Facebook … [Read more...]
