Archives for February 2013

Most of think about infographics as part of our marketing and communications tool box.  Therefore,  we want an end product that looks good, professional, and captures attention and if we lack graphic design chops  we turn to in-house graphic designers or hire professional designers..    I couldn't agree more! But there is another reason to consider "DIY" infographics - as a sense-making technique.    My personal rule in measurement is to spend 30% collecting and organizing data and 70% thinking … [Read more...]

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV.  You have to do it one component at a time .    The first and most important component is identifying success or the most important result and linking the right "Key Performance Indicator" or data point that you will collect along the way to understand if you are making progress toward your goal.    Then comes the difficult part - identifying what "associated" metrics from social, … [Read more...]

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I'm running several peer learning groups based on the ideas in "Measuring the Networked Nonprofit" and Crawl, Walk, Run, Fly Maturity of Practice model.  These peer learning groups are focused on transformational change - to help participants transform into data-informed nonprofits one small step at a time. The CWRF model has been adopted by nonprofits.  I spoke to a group of nonprofit … [Read more...]

Yesterday,  I had the pleasure of doing a webinar on measurement and nonprofit for Kivi at the Nonprofit Marketing Guide.  One of the questions I was asked,  "Why Data Informed? Why Not Data-Driven?" In our book, "Measuring the Networked Nonprofit",' KD Paine and I explain how being data-informed is something very different from a data-driven culture. The term “data-driven” has been used to describe organizations that rely solely on cold hard data to make decisions. Being data-driven sounds … [Read more...]

Happy Generosity Day!    The idea of moving Valentine’s Day away from dinner reservations and singles awareness towards a day of generous acts began in 2011 by Sasha Dichter, Scott Case, Ellen McGirt, and Network for Good's Katya Andresen. The premise is simple. Today, think about you can be generous and then…just…be generous. [slideshare id=16530292&doc=measurementwebinar-feb13bethkanterfinal-130214103651-phpapp01] My way of being generous is to share and facilitate sharing of knowledge … [Read more...]