Note from Beth: Earlier this month, I posted shared an article mentioning a warning from Facebook to Page Admins: Your organic reach will decline. I asked fans if they thought paid reach will become a standard part of their strategy. The post prompted lots of comments and complaints, especially from smaller nonprofits without the resources to purchase ads on Facebook. Shaun Dakin shared this petition from change.org asking Facebook to set up an advertising grant program. John Haydon … [Read more...]
Archives for December 2013
My Conversation With Eric Ries on the benefits of Lean Start Up Principles for Nonprofits
A few months ago, Eric Ries and his team invited me to cover the The Lean Start Up Conference this week. With over 1,500 attendees and a line up of inspiring and diverse speakers, I walked away with an even stronger feeling that Lean Start Up principles are not just for scrappy tech start ups, that many industries can benefit – including nonprofits. Lean Start Up is is taking hold in huge corporations like GE and into the nonprofit sector, in hospitals, schools, and social good … [Read more...]
If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Digital Strategy
Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. One of the fun exercises I facilitated is a “Fishbowl” where a small group of participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition. The best ever resource and template for an editorial calendar comes from my … [Read more...]
My Notes from Next Generation Evaluation Meeting
Last month, FSG and Stanford Social Innovation Review hosted a meeting with nonprofit leaders, grantmakers, evaluators, and other interested organizations and individuals to explore the possibilities for learning and evaluation in the social sector called “Next Generation Evaluation.” The conference was framed around the question: Given the convergence of networks and big data and the need for more innovation, what evaluation methods should be used to evaluate social change outcomes along … [Read more...]
Social Media and the Arts: How Strong Is Your Social Net?
Note From Beth: Back in 2011, I had pleasure of facilitating a panel discussion Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson and Jai Sen from Sen Associates where I learned about research study they were conducting about social media use in the arts. One of the study's authors, Mary Trudel, wrote a guest post back in 2011 summarizing the results. They are in the process of updating the study and have some preliminary results to share. How Strong Is … [Read more...]
