[slideshare id=41539057&doc=measuringandmanagingasocialmediapresence-141113205730-conversion-gate02] Note from Beth: Last week I was in New Orleans for the National Assembly of State Arts Councils meeting. I facilitated a peer session with Public Information Officers and a Mini-Workshop on managing and measuring a social media presence. We covered strategy, especially identifying audiences through personas and key objectives. Most importantly, participants began to think through their … [Read more...]
Archives for November 2014
How Many Social Channels Should Our Nonprofit Use?
[slideshare id=40885791&doc=sociallifecycle-141029142644-conversion-gate02] Whenever I do a workshop, keynote, or webinar for nonprofits, the most frequently asked question is "What social channel(s) should our nonprofit use?" or variations "Is X social channel worth it for our organization?" or "With limited time and resources, what social channels make sense to invest in?" This is one of the questions that is hard to answer with a sound byte of clever, easy advice. It depends on the … [Read more...]
The Top 30 Charity Social CEOS
In 2013, Zoe Amar and Matt Collins, digital strategy consultants for nonprofits, started the "Social CEOs Award" after being inspired by LinkedIn’s top 30 social CEOs list. Through their research, they have found that there is tremendous benefit for nonprofit brands when their CEO does social right: 8 out of 10 people say they’re likely to trust an organisation whose CEO and team use social media 93% of employees think social CEOs are better equipped to handle a crisis 8 out of 10 people … [Read more...]
Trainer's Notebook: Integrating Thinking and Feedback Activities
Last week, I was honored to facilitate a workshop on best practices in crowd funding in Pittsburgh, PA organized by The Bayer Center for Nonprofit Management at Robert Morris University in conjunction with its TechNow Conference (where I delivered the keynote). I've already shared a blog post about the content related to "Best Practices for Nonprofit Crowd Funding" that includes case studies, examples, tips, and resource links. Instructional design is more than just delivering the content, … [Read more...]
10 Best Practices for Planning Successful Crowd Funding or Giving Day Campaigns
[slideshare id=41110193&doc=technow-crowdfundingworkshopdeckslideshareversion-141104100105-conversion-gate02] Last week, I was honored to deliver the lunch keynote at the 2014 TechNow Conference in Pittsburgh, PA organized by The Bayer Center for Nonprofit Management at Robert Morris University. (My trick for helping participants avoid a food coma is to get the audience moving). The next day, I facilitated a workshop on Best Practices for Crowd Funding that blended traditional instruction … [Read more...]
