Planning to Win is an online guide for nonprofits that are looking to win support for an issue, impact policy, or get a corporation or government body to change its policies. Spitfire developed this upgraded version of its first campaign planning tool because of the many new factors affecting what it takes to design and run winning campaigns in today’s rapidly changing world. The site and toolkit was created through a partnership and support of the Gordon and Betty Moore Foundation and input from campaign experts.
Planning to Win framework organizes the process of campaign planning into six stages. The tool walks you through a series of questions that will help you make effective campaign strategy decisions each step of the way. It is filled with lots of examples and practical advice. A successful campaign strategy lays down the basics and then adds more details and nuances. This framework leads you through a logical decision-making chain where each step and decision builds upon the next.
The six simple stages to successful campaign planning are:
The six simple stages to successful campaign planning are:
- Define the Victory
- Evaluate the Campaign Climate
- Chart the Course
- Choose Your Influence Strategy
- Message for Impact
- Manage the Campaign
You can download the print guide or use it online (after registering at the site.) The site also includes a robust tool kit, including tip sheets to support each of the steps in the framework.
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