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Beth Kanter

Beth Kanter is a consultant, author, influencer. virtual trainer & nonprofit innovator in digital transformation & workplace wellbeing.

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Planning to Win: A Framework and Free Toolkit for Nonprofit Campaign Planning

August 6, 2014 Filed Under: Digital Strategy


Planning to Win is an online guide for nonprofits that are looking to win support for an issue, impact policy, or get a corporation or government body to change its policies.   Spitfire developed this upgraded version of its first campaign planning tool because of the many new factors affecting what it takes to design and run winning campaigns in today’s rapidly changing world.   The site and toolkit was created through a  partnership and support of the Gordon and Betty Moore Foundation and input from campaign experts.

Planning to Win framework organizes the process of campaign planning into six stages.  The tool walks you through a series of questions that will help you make effective campaign strategy decisions each step of the way.  It is filled with lots of examples and practical advice.  A successful campaign strategy lays down the basics and then adds more details and nuances. This framework leads you through a logical decision-making chain where each step and decision builds upon the next.

The six simple stages to successful campaign planning are:

  • Define the Victory
  • Evaluate the Campaign Climate
  • Chart the Course
  • Choose Your Influence Strategy
  • Message for Impact
  • Manage the Campaign

You can download the print guide or use it online (after registering at the site.)   The site also includes a robust tool kit, including tip sheets to support each of the steps in the framework.
 

Reader Interactions

Comments

  1. Yonas Yimer says

    August 6, 2014 at 11:10 pm

    This is quite a good piece. Thank you very much Beth.

    Reply
    • Beth says

      August 7, 2014 at 1:51 pm

      Hope you can put the toolkit to good use!

      Reply
  2. Yonas Yimer says

    August 7, 2014 at 10:51 pm

    It’s already on use! Thanks again.

    Reply

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