• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Beth Kanter

Beth Kanter is a consultant, author, influencer. virtual trainer & nonprofit innovator in digital transformation & workplace wellbeing.

  • About Beth
    • Awards
    • Profiles
    • Press
    • Books & Projects
  • How Can I Help You?
    • Keynotes & Workshops
    • Training & Facilitation
    • Resources
  • Books & Projects
  • Beth’s Blog
  • TwitterTwitter
  • LinkedIn
  • Instagram
  • CONTACT ME

Apple Pay for Nonprofits: Frictionless Online Philanthropy

November 14, 2016 Filed Under: Fundraising, Philanthropy

savethechildren
Apple has had a rule that banned iOS apps from collecting funds for charities or fundraisers via Apple Pay. That means if they collected funds, it would have to take place outside the app, such as through a browser or text.   Apple also made it difficult for nonprofits to collect in-app donations without incurring huge transaction fees on top of credit card fees.   Six years ago,  I helped organized a protest and online petition to ask Apple to change their online donation policy for nonprofits.   They ignored us, despite getting thousands of signatures and lots of media attention.
Today, Apple announced  that its payments service Apple Pay will now support the ability to make donations to non-profits, starting today in the U.S.  Now,  “donate” buttons will be integrated right in their app and the ability to process the transactions through the payments service. On mobile phone, that means users can use TouchID.   On the Web,  users click the Apple Pay donate button in Safari, then can confirm their payment via their iPhone or Apple Watch.
The good news is that ApplePay doesn’t charge a fee themselves. The underlying card systems charge a merchant fee based on their normal rates. So basically “normal credit card fees apply” is the typical model.
According to a post in TechCrunch,  a number of non-profits are launching with Apple Pay, including American Red Cross, American Heart Association, charity: water, GlobalGiving, The Nature Conservancy, Save the Children,  UNICEF, United Way,  WWF (World Wildlife Federation) and others.
With more and more nonprofit donors transacting their lives on mobile phones and an increasing percentage of mobile donors, the ability to use Apple pay will mean the potential for “frictionless philanthropy.” Apple is working with Benevity, an online giving platform, to help nonprofits integrate Apple Pay.
As we approach the kick off of the 2016 Giving Season with Giving Tuesday in two weeks, it will be interesting to observe and hear about best practices for frictionless philanthropy.
 

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Categories

Never miss a post!
Name: 
Your email address:*
Please wait...
Please enter all required fields Click to hide
Correct invalid entries Click to hide
Powered by FeedBlitz

Related Posts

Try Exercise Snacking for Improving #WFH Mental Health

#Fakecommute: A Ritual for Work-Life Balance When You #WFH

New Year’s Rituals for Nonprofits To Improve Resilience in 2021

#AI4Good: Artificial Intelligence & Wellbeing, Ethical Dilemmas, and More

Philgorithms: Two Examples of Data Mapping to Guide Donor Decisions

Future of Giving: Coordination, Donor Retention & Artificial Intelligence

Simple Ways To Reduce Virtual Fatigue for Nonprofit Leaders

Footer

Trainer, Speaker, Author

About Me
Books & Projects
Beth’s Blog
Keynotes & Workshops
Training & Facilitation
Resources

TwitterLinkedInInstagram

Beth Kanter

Copyright © 2021 · by Beth Kanter. All right reserved. Graphic design by Eve Simon Creative. Website development by Cindy Leonard Consulting.