As KD Paine and I wrote in “Measuring the Networked Nonprofit,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools. It’s also having a clean, complete, and accurate data and the discipline to make … [Read more...]
Nonprofits Need to Integrate Learning into their Work in 2014
The Chronicle recently published an article with expert advice on what nonprofits should start doing in 2014. If you look down the list of tactical advice and tips, there is a bigger pattern that emerges. Nonprofits should integrate learning into their work, program delivery, and communications. As Charles Jennings suggests there are three different frameworks for doing this at work: Adding, Embedding, and Extracting. Adding Learning to Work He describes this option as sending … [Read more...]
Happy New Year: What's Your Theme for the Year?
I have a couple of New Year’s rituals that help prepare me for a new year. These include a review of the year’s accomplishments and two techniques that help you focus on your goals: Peter Bregman’s theme for the year, and Chris Brogan’s “My Three Words .” I also throughout the month of January review my work routines and systems and redesign or tweak to improve productivity. Rituals and routines have many benefits for your personal effectiveness. They capitalize on our brains’ ability to … [Read more...]
Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water
Note From Beth: The power of observation is key to learning and perfecting any practice or skill. Observation is not just scanning or browsing, but looking at another organization's practice with a critical thinking lens and gaining insights. Along with benchmarking - that is comparing your organization's numbers with an industry average or simply another similar organization or two is great. But if you want to get even deeper insights, do an in-depth review of a similar … [Read more...]
How One Nonprofit Used Social Media for Damage Control During A PR Crisis That Erupted During a Fundraiser
Note from Beth: I’m facilitating a peer exchange for the Knight Foundation for a group of grantees that are hosting a Giving Days over the next year using its recently published Giving Day Playbook. The idea is not only for participants to acquire the skills and knowledge to host a successful giving day, but for them share and transform practices together. GiveMN has been hosting their giving day, Give to the Max Day for the past few years and working as a peer coach. As part of the … [Read more...]
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