Over the years, I've attended events where a representatives from Facebook shared with nonprofits how to use the platform more effectively. During the Q/A after the presentation, one of the most frequent questions asked has been, "Will Facebook be making grants to nonprofits?" The answer is always something along the lines of "We are giving the platform to nonprofits to use for free." Earlier this week, in line with that CSR strategy, Facebook announced that it was rolling out a … [Read more...]
How Nonprofits Get Significant Value from Content Curation
On December 17 at 6:30 pm, I am facilitating a discussion and presenting at one of Scoop.It's "Lean Content" events in San Francisco. The topic is "The Unanticipated Benefits of Content Curation for Nonprofits." Content curation is sifting through information on the web and organizing, filtering and making sense of it and sharing the very best content with your network. Rather than another potential recipe for information overload, content curation can be a method for self-directed learning … [Read more...]
The Photo that Was Worth 25,000 Shares
Note from Beth: Earlier this month, I posted shared an article mentioning a warning from Facebook to Page Admins: Your organic reach will decline. I asked fans if they thought paid reach will become a standard part of their strategy. The post prompted lots of comments and complaints, especially from smaller nonprofits without the resources to purchase ads on Facebook. Shaun Dakin shared this petition from change.org asking Facebook to set up an advertising grant program. John Haydon … [Read more...]
My Conversation With Eric Ries on the benefits of Lean Start Up Principles for Nonprofits
A few months ago, Eric Ries and his team invited me to cover the The Lean Start Up Conference this week. With over 1,500 attendees and a line up of inspiring and diverse speakers, I walked away with an even stronger feeling that Lean Start Up principles are not just for scrappy tech start ups, that many industries can benefit – including nonprofits. Lean Start Up is is taking hold in huge corporations like GE and into the nonprofit sector, in hospitals, schools, and social good … [Read more...]
If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Digital Strategy
Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. One of the fun exercises I facilitated is a “Fishbowl” where a small group of participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition. The best ever resource and template for an editorial calendar comes from my … [Read more...]
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