Integrating social media into your nonprofit's event can help you engage with your organization's audiences AND help get better results. Whether your event is hybrid offline/online event or virtual, one way to think through a strategy for events is a simple: Before, During, and After. I queried nonprofit colleagues, asking for their best advice. Here's a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here's a … [Read more...]
Attention Nonprofit #datanerds: 3 Research Studies and 3 Cool (FREE) Data Tools
March is not only great for basketball, but is also good for nonprofit research studies about digital strategies and launches of new data tools. So if you like looking at and thinking about data and love to get your hands dirty with a data jujitsu, here's a couple of goodies for you. RESEARCH STUDIES 2013 eNonprofit Benchmarks Study Key Finding: Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached through social … [Read more...]
Lean Start Up Framework Meets Nonprofit Campaign: The Lifecycle of an Upwell Campaign
Awesome illustrations by Upwell's super rad intern, Christine! Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields - start ups and nonprofit performance assessment. What they had in common: the one metric that matters - a method where you focus on key metric to test, experiment, and measure success. I've been looking for examples of how the lean start up framework has been applied with nonprofits - and discovered this awesome post from … [Read more...]
Trainer's Notebook: The Feng Shui of Good Teaching and Learning
All of my work these days is focused on designing and delivering effective training for nonprofits -primarily on the topics of social media, strategy, networks, and measurement. I'm also doing a lot of training of other trainers. So, expect to see regular reflections on good instructional design and delivery for any topic, but especially technology related. Feng Shui is an ancient art and science developed many years ago in China. The practices are intended to balance the energies of any … [Read more...]
Treat Your Social Media Measurement Like A 6th Grader's Science Fair Project!
Note from Beth: Both my kids have worked on projects for their school's science fair. They follow the scientific method which includes coming up with hypothesis question, collecting data, analyzing results, and getting insight to their questions. My daughter's project involved testing different potting soils to see one was better for seed germination. As I was helping her translate the data in excel spreadsheet into a line graph, I realized that the project was essentially an a/b test. As … [Read more...]
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