We adopted a set of Guidelines that TNT created (creative commons) to ENCOURAGE their staff to use social: bit.ly/YQe91n #npsmpeer — Brian Fitzgerald (@brianfit) March 10, 2013 One of the basic tenets of my first book with Alison Fine, "The Networked Nonprofit," was that everyone in the organization participates in social media from the executive director on down - not just the "social media person." Having staff use social media as part of their work can extend the organization's network … [Read more...]
Social Media Is About Engagement With A Purpose and How To Measure It
A few days ago, my colleague Suzanne Walsh, shared a tweet with me that pointed to a blog post titled, "Social Media Is Not About Engagement?" from Bundlepost (a social media productivity tool). I recently heard this same idea from colleague Carie Lewis during our Measurement Workshop at SXSW. But KD Paine has been saying this for years, and illustrating the ladder of engagement in terms of relationships using the slide above. Put another way, “The world's greatest love letter is … [Read more...]
RIP Google Reader: Don't Scream Who Moved My Cheese, Pivot Your Reading
This past week, Google announced that it would close Google Reader on July 1st. Nonprofit technology colleague Nancy Schwartz shared that link and it prompted a lot of angst for many who had grown dependent on this free software. More than 125,000 people signed this online petition at Change.Org and lists of alternatives to Google Reader started popping up like this one from Lifehacker and list.ly. In online discussions with nonprofit techies, Megan Keane pointed to the loss of an … [Read more...]
SXSW 2013: Measurement and Making Sense of Your Data
This is the last post in a series of post about my experience at SXSW. This post summarizes the sessions I facilitated or participated in related to "Measuring the Networked Nonprofit," which included a book signing, panel discussion in the Beacon Lounge, and a workshop with co-author KD Paine. Amy Sample Ward facilitated a lunch time conversation about impact measurement for nonprofits in the Beacon Lounge with Lynn Labieniec of Beaconfire and Robert Rosenthal of VolunteerMatch. It was a … [Read more...]
SXSW 2013 – Are You A Social Media Nonprofit Manager Looking for Your Peers? #npsmpeer
This year SXSW is offered something new: workshops on a wide range of topics from some of the top people in their industry. I was honored to be involved with the instructional design and delivery of two workshops specifically for nonprofits. This blog post summarizes the insights and resources that were shared from a workshop on how nonprofit social media managers can be change makers from within their organizations. The title was "Peer to Peer Nonprofit Social Media Managers" and we took … [Read more...]
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