The National Day of Unplugging is a 24 hour period – running from sunset to sunset – and starts on the first Friday in March. The project is an adaption of the ancient ritual of carving out one day per week to unwind, unplug, relax, reflect, get outdoors, and connect with loved ones. My work is online and increasingly I rely on the Internet for many parts of my home, personal, and family life. For example, my children's school work is all online and to check homework and assignments, we have … [Read more...]
No Sweat DIY Infographics
Most of think about infographics as part of our marketing and communications tool box. Therefore, we want an end product that looks good, professional, and captures attention and if we lack graphic design chops we turn to in-house graphic designers or hire professional designers.. I couldn't agree more! But there is another reason to consider "DIY" infographics - as a sense-making technique. My personal rule in measurement is to spend 30% collecting and organizing data and 70% thinking … [Read more...]
Linking Results To Key Performance Indicators Is Like Hooking Up A Big TV
The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. You have to do it one component at a time . The first and most important component is identifying success or the most important result and linking the right "Key Performance Indicator" or data point that you will collect along the way to understand if you are making progress toward your goal. Then comes the difficult part - identifying what "associated" metrics from social, … [Read more...]
What Gets Measured Gets Better
Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I'm running several peer learning groups based on the ideas in "Measuring the Networked Nonprofit" and Crawl, Walk, Run, Fly Maturity of Practice model. These peer learning groups are focused on transformational change - to help participants transform into data-informed nonprofits one small step at a time. The CWRF model has been adopted by nonprofits. I spoke to a group of nonprofit … [Read more...]
Why Data Informed VS Data Driven?
Yesterday, I had the pleasure of doing a webinar on measurement and nonprofit for Kivi at the Nonprofit Marketing Guide. One of the questions I was asked, "Why Data Informed? Why Not Data-Driven?" In our book, "Measuring the Networked Nonprofit",' KD Paine and I explain how being data-informed is something very different from a data-driven culture. The term “data-driven” has been used to describe organizations that rely solely on cold hard data to make decisions. Being data-driven sounds … [Read more...]
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