I've been looking for an excuse to share this YouTube Video of a River Otter playing the piano that Humberto Kam from the MBA mentioned. It think it rivals the YouTube video of Mariachi Connecticut performing for a beluga whale at Mystic Aquarium. Aquariums and Zoos (and animal welfare groups) may a key asset to leverage for their social media content strategies: cute animals. But is that really true? If Zoos and Aquariums had a benchmarking process or what I starting to call "bench … [Read more...]
Grazing on Curated Lists Is Like Sipping A Fine Wine
Earlier this week, I wrote a post called "Content Curation Is Listening and Engaging" about the art and science of curating information. It is process o f organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked with your network. In the post I referenced a video interview with Robert Scoble by Howard Rheingold that Mari Smith highlighted in a google + post. I've been reflecting on Scoble's observation that … [Read more...]
Taking Baby Steps with Social Media Measurement: Defining a Small Pilot
Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. It is also serving as a focus group, producing deep insights and stories for my next book on social media measurement, Measuring the Networked Nonprofit, that I'm co-authoring with goddess of measurement, KD Paine. I'm a big fan of taking … [Read more...]
Social Media Dashboard DesignTips from the Smithsonian Institution Archives
Note from Beth: After a brief conversation about new ways to access web-based "visitors" in the comments section of a recent blog post on dashboards, Dan generously offer to write a post about developing an in-house dashboard as part of his work at the Smithsonian Institution Archives. The post provides some great recommendations on dashboard design, but also illustrates how to link your objectives, metrics, and KPIs to dashboard design. Guest Post: The Smithsonian Institution Archives … [Read more...]
Google + for Social Change Activists: Dive in Early or Wait?
Last week, I helped launch a peer exchange Webinar for Packard Foundation for Children’s Health Insurance grantees with Spitfire Communications (creators of the SMART chart). The focus is how to effectively integrate social media channels and measure and learn. Two grantees that work on Children's Healthcare at the national level and have experience using social media as part of an integrated campaign were co-presenters. Kristin Rowe-Finkbeiner co-founder of Momsrising and Bruce … [Read more...]
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