If you deliver training on webinar platforms, you need to understand how people learn. The content is important, but it is only half of the instructional design task. This post summarizes some learning research and offers some tips for delivering effective webinars. It has been over six years since I designed and delivered my first webinar/conference call, "Designing Effective Technology Training Workshops for Nonprofits" with NTEN. Because webinars were a new medium to trainers, I used … [Read more...]
Social Media, Foundations, and Grantees: What Works, What Doesn't?
This week I attended Center for Effective Philanthropy's conference "Better Philanthropy: From Data to Impact" where I participated on a panel about social media, foundations, and grantees. Vincent Stehle moderated and other panelists included Paula Goldman, Omidyar Network, Jacob Harold, Program Officer, The William and Flora Hewlett Foundation, and Travis Manzione, Director of Assessment Tools for CEP. Travis Manzione shared some preliminary data from a survey of over 2,000 grantees from … [Read more...]
What is the scaffolding for learning in public?
I've been writing about wikis (and other social technologies) can be terrific platforms for supporting professional learning in real time, but it requires a comfort level with “learning in public.” You can learn in public in different ways - self-directed individual learning, with a peer group or in an organization, or as a network or entire field practice. The Packard Foundation's organizational effectiveness wiki has an excellent example of this networked approach to public learning … [Read more...]
Book: A Great How-To On Creating Social Content
I picked up a copy of Content Rules by Ann Handley and CC Chapman and could not put it down. The books shares the secrets to creating good content on social channels that engages your audiences. They offer principles, how-to steps and tips, and case studies. My favorite chapter is "Reimagine: Don't Recycle: Anatomy of Content Circle of Life." Using a plant life cycle as a metaphor, they offer a framework for how to think about content that is life-giving, but also more efficient to … [Read more...]
Facebook Custom Landing Tabs + Measurement = Best Practice
Facebook Custom Landing Tabs + Measurement = Best Practice Why: Custom Landing Tabs The default welcome page for your Facebook Page is your wall. There is a more inviting welcome mat. Facebook landing pages give people reasons to like your page. Debra Askanese pointed to a study that shows Facebook pages with custom landing pages have a higher conversion rate than those without landing pages. Principles An effective custom landing page should support your SMART objective, show … [Read more...]
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