No matter where I'm speaking or teaching workshops, the same questions come up ... How much time does it take to do social media effectively? Who in our organization is going to do the work? How are ever going to find the time to do social media? Social media does take time even if you are efficient. While the specific hour count can vary depending on what depth of your social media strategy, you need at the minimum couple of hours of week for a selective strategy. There are three … [Read more...]
8 Principles of Social Media ROI
Social Media Roi Slidesbk View more presentations from Beth Kanter. I am honored to be a part today's WomenWhoTech online summit. I'm doing a panel titled "Social Media ROI" with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Here's the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line? How do you put a monetary value on branding? This panel will discuss realistic metrics and benchmarks any … [Read more...]
Celebrating Free Agents: Mark Horvath Launches WeAreVisible
I first met Mark Horvath on Twitter and later face-to-face last December during a trip down the California coast during the holidays. Mark is a free agent championing the cause of homelessness. A free agent is a person (many times a GenY, but not always) who is a passionate about a social cause, but is working outside of a nonprofit organization to organize, mobilize, raise money, and engage with others. Free agents are also fluent in social media and take advantage of the social media … [Read more...]
Dilbert's Social Media Policy and Reflections from Palo Alto Community Fund Workshop
Palo Alto Community Fund View more presentations from Beth Kanter. As part of my work as Visiting Scholar for Social Media and Nonprofits at the David and Lucile Packard Foundation, I've had the pleasure to do a number of workshops in the area. Last evening, I had the pleasure of presenting a Networked Nonprofit mini-workshop for a group of about 50 local nonprofits and government agencies in Palo Alto hosted by the Palo Alto Community Fund. The participants represented a wide … [Read more...]
Finding Balance: Our Relationship with Technology and Social Networks
I'm just back from a few days mostly offline in the Point Reyes National Seashore area to walk along the beach and appreciate the beautiful views and nature. Taking an Internet or technology break is important, especially if you live a constantly connected lifestyle. (It isn't easy at first) Above all it helps you examine your relationship with technology and find balance. We're all struggling with balance of technology and a purposeful life. We need to reflect inward and examine our … [Read more...]
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