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Guest Post: Hashtags Are Like #Snowflakes
Note from Beth: You'll find some good tips from David and Ehren on how to leverage their platform. I'd like to emphasize one of their points - "measure - experiment-measure." Not every nonprofit is born with the "data driven gene." One way your organization can begin to create a culture of measurement and learning is to always be piloting with small projects. Setting up a test of hashtag giving is an example. You'd test different calls to action on Twitter, using the Hashtag. … [Read more...]
Where Should You Invest Your Time: Google+, Search, or Email?
Yesterday on Google +, John Haydon made a provocative statement: "It's a big mistake to say that nonprofits should wait on Google +" Like my colleague, Geoff Livingston, I disagree with that statement or hoping on bandwagons. I said as much in a recent Chronicle of Philanthropy Podcast with Alison Fine. I think nonprofits should wait or rather don't jump in deeply with a heavy time investment quite yet. Take an ROI approach to the amount of time that is being spent, especially if you … [Read more...]
Humane Society: Tactics for Sustained Engagement
Why I Don't "Like" You on Prezi In the comments on my post, "Likes on Facebook Are Not A Victory: Results Are," Carie Lewis shared her killer deck on PREZI offers some advice for engaging your network after they click the "like" button. It was too good not to share. Carie Lewis mentioned the Humane Society's KPIs - which is why they do and how they measure this sustained engagement. "We tie our social media efforts back to three KPIs: actions taken, donations made, andcustomer … [Read more...]
How Does Your Nonprofit Use Data To Improve Results?
Today, NTEN's Amy Sample Ward shared this fabulous video on Facebook. It is from the recent workshop that NTEN and NPower in Charlotte, NC to help participants understand the power of data to drive decision-making for nonprofits. It's a topic that NTEN's executive director, Holly Ross, has covered with this must-read post: “Four Ways Nonprofits Can Increase Their Impact With Data.” NTEN is also doing this flash poll to learn how nonprofits make sense of their own data. I'd love to see a … [Read more...]
Likes on Facebook Are Not A Victory: Results Are!
As part of my work as Visiting Scholar at the David and Lucile Packard Foundation, I'm facilitating several peer exchanges on the topics of measurement, social media, and networked nonprofits. This is feeding into my work on a book with KD Paine on that topic. Last month I had the pleasure of facilitating another peer exchange for Packard grantees who are children's advocates and was thrilled to have Momsrising co-founder Kristin Row-Finkbeiner share some of the secrets of how networked … [Read more...]
Bench Learning: Zoos and Aquariums Social Media
I've been looking for an excuse to share this YouTube Video of a River Otter playing the piano that Humberto Kam from the MBA mentioned. It think it rivals the YouTube video of Mariachi Connecticut performing for a beluga whale at Mystic Aquarium. Aquariums and Zoos (and animal welfare groups) may a key asset to leverage for their social media content strategies: cute animals. But is that really true? If Zoos and Aquariums had a benchmarking process or what I starting to call "bench … [Read more...]
Grazing on Curated Lists Is Like Sipping A Fine Wine
Earlier this week, I wrote a post called "Content Curation Is Listening and Engaging" about the art and science of curating information. It is process o f organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked with your network. In the post I referenced a video interview with Robert Scoble by Howard Rheingold that Mari Smith highlighted in a google + post. I've been reflecting on Scoble's observation that … [Read more...]
Taking Baby Steps with Social Media Measurement: Defining a Small Pilot
Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. It is also serving as a focus group, producing deep insights and stories for my next book on social media measurement, Measuring the Networked Nonprofit, that I'm co-authoring with goddess of measurement, KD Paine. I'm a big fan of taking … [Read more...]
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