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Social Media Advice in Fortune Cookies
I've been experimenting with posting different types of content and engagement techniques on my Facebook Page this past month based on what the research says about increasing engagement. This week, the post that got the most conversation was a playful and visual one. Using the photo above, I asked people to share their best social media advice as a fortune in a fortune cookie. I also posted off hours. They were clever, funny, and great social media advice! Here's a few. “Find your … [Read more...]
Networked Learning Loops Through Benchmarking
In the Networked Nonprofit "Learning Loops, we illustrated how networked nonprofits do a real-time, lighter assessment process as they engage their community and make improvements and adjustments along the way. Some describe this as "try it and fix it." It might seem like changing a flat tire while the car is still moving but for many Networked Nonprofits it is a secret to their success. I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn't a … [Read more...]
How To Get Fire in Your Organization's Belly: Key Insight from the Millennial Donor Summit
Millennials - We know they are young, tech savvy and well-educated-but they are also some of the most active when it comes to donating and volunteering. So what's the secret to engaging Millennials in your nonprofit organization's work? The Millennial Donor Summit explored this question and others while engaging participants in a virtual setting. The MDS11 extended the concepts and ideas discovered in the annual Millennial Donors Survey conducted by JGA and Achieve by building knowledge … [Read more...]
Are You Using the Best Ever Social Media Analytics Tool?
A simple online survey. There are so social media analytic tools to measure social media and other emerging technologies, that we've created a new genre of Shiny Objective Syndrome -- Data Puking disorder. We've become addicted to generating pretty charts and graphs, while taking any opportunity to play with any new (and especially free) social media measurement tool that we read about on blogs. We're so enchanted by data, that we've lost sight of what decisions we're trying or results to … [Read more...]
How To Make Measurement Fun!
Last week I wrote about nonprofit "measurement malaise" that keeps some nonprofits putting a measurement strategy for their integrated communications campaigns into practice. In the comments, I asked how can we make measurement fun? In response, Jono Smith said that was like asking how to make going to the dentist fun! Or maybe funerals? Whenever I do workshops and talk about measurement, I immediately see most people's eyes glaze over unless they are member of the Spreadsheet Appreciation … [Read more...]
How Networked Nonprofit Use Facebook SMARTly
How Networked Nonprofits Use Facebook Smart.ly View more presentations from Beth Kanter My Facebook page is a focus group or channel for research. It helps me to understand the questions, concerns, and everyday context of many nonprofits that want to embrace emerging media like social or mobile and to design and build peer exchange programs or Train-the-Trainers programs. If don't synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my … [Read more...]
Does Your Nonprofit Organization Have Measurement Malaise?
Malaise is a feeling of general discomfort or uneasiness, of being "out of sorts." Lately, I've been hearing about "measurement malaise" infecting nonprofits and not just social media measurement. Maybe it is the feeling that measurement requires data collection and that will cause even more information overload and why we put the task on the organizational back burner. Can you be an effective grassroots nonprofit organization in 21st century without a robust integrated social media and … [Read more...]
What is your nonprofit supporter's decision journey in age of information overload?
Yesterday, I blogged about the "Valid Metrics Framework" from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. The framework uses actions and results across a continuum that based on the marketing funnel or AIDA framework. The stages include: awareness, understanding, interest/consideration, support/preferences, and action. In the discussion in the blog comments, there … [Read more...]
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