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How To Standardize Your Nonprofit's Social Media Measurement: Use This Grid
Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). Of interest, was an workshop that was designed to begin setting the standards in social media measurement co-facilitated by KD Paine, an expert in communications and social media measurement. (KD Paine and I will be collaborating on a project in the coming months). The workshop shared a landscape analysis of … [Read more...]
Is Measuring Your Facebook Edgerank Useful?
Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions, there have been questions about Edgerank and colleague Devon Smith has been experimenting. What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. Edgerank Is To Facebook As Pagerank is to Google Edgerank is algorithm that determines if content on Facebook shows up on your fans … [Read more...]
Orchestras, Musicians, The Concert Experience, and Social Media
I've been at the League of American Orchestras Conference. Yesterday, I had the pleasure of co-facilitating a half-day "Digital Strategies" seminar with Vince Ford, Director of Digital Media from the New York Philharmonic and leading a peer session for major orchestra marketing staff and youth orchestra executive directors with Makala Johnson who does Social Media for the Mayo Clinic. This posts shares a few insights. I always use sticky notes or index cards to get people to ask questions … [Read more...]
Can Collective Community Action Lead To Fundraising Success?
In April, the Knight Foundation and Monitor Institute published a new report called “Connected Citizens” that looks at the impact of networks on communities, and asks, what do these emerging networks mean for community change? The report was filled with examples, but more and more are coming to life everyday. And, with resources like "Like Minded" that facilitate the fast sharing of best practices, we're bound to see more. Here's one: ACTion Alexandria is an online civic engagement … [Read more...]
Book: We First: How Brands & Consumers Use Social Media To Build A Better World
Simon Mainwaring's new book, We First, launches this week. It is a book about how connectedness through social networks can help satisfy the needs of business bottom line and a healthy, sustainable planet. The book offers a new marketplace model that is not drive by "me first" corporate greed, but how corporations can leverage social media to build a better world and earn consumer goodwill and loyalty. Simon isn't the first to suggest that capitalism has lost its way and needs a serious … [Read more...]
How to convert your Facebook Profile into a Facebook Page
How to Back Up Your Facebook Profile Data from Emily Garman on Vimeo. A couple years of ago, I noticed that many of my nonprofit technology colleagues who were early adopters of social media were also dog owners. I created a mini workshop called "The Cute Dog Theory," inspired by Ethan Zuckerman's "Cute Cat Theory of Digital Activism" which was the title of one of his talks. That's about when I also started following folks who were doing social media for animal welfare organizations, like … [Read more...]
What the Research Says About Increasing Facebook Engagement
This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. I also tested some of the tips suggested by the research. Here's what I learned: After Hours Posting I have been looking at different research studies, like this one "Posting Strategies That Encourage Engagement on Facebook" to see if there were more tactics to try. The screen grab above … [Read more...]
25 SMART Social Media Objectives
I've been working on a peer learning project with arts organizations called "Leveraging Social Media" based on the social media lab. There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. Using SMART objectives for nonprofit communications strategies is not new idea. Spitfire's useful SMART chart … [Read more...]
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