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Book: A Great How-To On Creating Social Content
I picked up a copy of Content Rules by Ann Handley and CC Chapman and could not put it down. The books shares the secrets to creating good content on social channels that engages your audiences. They offer principles, how-to steps and tips, and case studies. My favorite chapter is "Reimagine: Don't Recycle: Anatomy of Content Circle of Life." Using a plant life cycle as a metaphor, they offer a framework for how to think about content that is life-giving, but also more efficient to … [Read more...]
Facebook Custom Landing Tabs + Measurement = Best Practice
Facebook Custom Landing Tabs + Measurement = Best Practice Why: Custom Landing Tabs The default welcome page for your Facebook Page is your wall. There is a more inviting welcome mat. Facebook landing pages give people reasons to like your page. Debra Askanese pointed to a study that shows Facebook pages with custom landing pages have a higher conversion rate than those without landing pages. Principles An effective custom landing page should support your SMART objective, show … [Read more...]
Want Social Media Results? Learn How To Use Data for Decisions
I'm really curious about how networked nonprofits can use measurement and make decisions using data to get more impact from networked approaches. I want to hear about your successes and challenges in making your networked nonprofit more effective using measurement and data to make decisions about effective use of emerging media. I expect to be blogging more about this topic. It is a hot topic in the corporate marketing world. The State of Marketing 2011 report recently released from … [Read more...]
Show Your Mama Some Love
Show some love in the next fews at To Mama With Love, a creative social fundraiser that leverages the emotional connection we feel with our own mothers or our own pride of being a mom. Epic Change is inviting everyone to participate in an online collaborative art project to honor moms around the Globe. I created a heartspace using a photo of my mom and are dancing. She always encouraged me to participate in the arts. Growing up, I took ballet lessons, played flute, attended concerts, … [Read more...]
Benchmarking: Networked Nonprofits Measure Their Social Media Results In A Context
Arts and Social Media View more presentations from Devon Smith I'm leading a social media peer learning project called "Leveraging Social Media: Becoming A Networked Nonprofit." Devon Smith, who writes the 24 Usable Hours blog, and a self-described "data nerd" did a benchmarking analysis for participants. Benchmarking is the process of comparing your organization's practices and results with a group of peer organizations. It can be an informal study and simple to do. You identify a … [Read more...]
One Small Step: What's Your Twitter Elevator Speech?
It's really important to fill out the information in your Twitter profile especially the "Bio" field where you sum up in a few words who you are and make it sound interesting. It's like an elevator speech. It grabs attention and says a lot in a few words. It should leave your audience wanting more, while answering the essential questions about your organization. A great place to start your elevator speech is to adapt your marketing boilerplate. Here's some questions to help you craft … [Read more...]
How Mature Is Your Nonprofit's Social Media Practice?
In our book, Networked Nonprofit, we describe the principles for becoming a networked nonprofit - a nonprofit that is simple, agile, transparent, and works more like a network than an isolated fortress. Networked nonprofits are experts at using new media (social media, mobile, and other emerging technologies) to spread their missions, design and scale programs, communicate with stakeholders, or inspire behavior change. Their impact is to make the world a better place. Yesterday, during a … [Read more...]
Learning In Public On Wikis
I'm just beginning a new crop of peer learning projects for nonprofits to learn the practice of being networked nonprofits and use social media effectively at Zoetica and through my work as Visiting Scholar at the Packard Foundation. I'm also trying to shift my own practice into more design and train the trainers and coach the coaches versus direct delivery. It's hard because you have to be very disciplined about noticing and documenting your practice. Wikis can be terrific platforms for … [Read more...]
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